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Jaguar Land Rover - Gaydon

Jaguar Land Rover’s ultra-modern virtual reality engineering and design studio has saved the group more than three times its cost in two years of operation by cutting the time and costs normally associated with vehicle development.

 

Commissioned in late 2007 and first used in 2008, the virtual reality system has saved more than £8m in vehicle development costs.

 

Working in virtual reality has begun a revolution in how Jaguar Land Rover designs its cars. The computer simulations allow engineers to visualize full-size 3D models of components – and even the entire vehicle – long before physical parts are available.

 

The high-resolution 3D images enable engineers and designers to work on features both inside and outside the car, and the system can make bodywork appear transparent to reveal the parts and systems underneath.

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Uploaded on April 19, 2012
Taken on May 23, 2011