Monica Arellano-Ongpin
Desigual, rue de Rivoli, Paris
"Desigual" is a casual clothing brand based in Barcelona, Spain which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Desigual sells men's, women's and children's clothing and accessories. In 2011 it employed 3,000 people of 72 nationalities.
Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept. Some of the concepts used by the company are Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade.
In 2011 the company started collaborating with the French designer Christian Lacroix. In June 2011 Desigual signed a worldwide partnership with Cirque du Soleil to develop a clothing collection named Desigual inspired by Cirque du Soleil including 60 items of clothing and accessories. The clothing will be made available at Desigual stores as well as Cirque du Soleil show boutiques.
In January 2011 Desigual launched a campaign in Spain and Portugal by promising shoppers "Come in undressed and go out dressed". At the Madrid store some 200 people queued outside ready to strip down to their underwear to take advantage of the shop's winter sale offer. The same campaign was repeated in June 2011 in London, Berlin, Stockholm, Madrid, Prague and New York City.
Desigual, rue de Rivoli, Paris
"Desigual" is a casual clothing brand based in Barcelona, Spain which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Desigual sells men's, women's and children's clothing and accessories. In 2011 it employed 3,000 people of 72 nationalities.
Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept. Some of the concepts used by the company are Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade.
In 2011 the company started collaborating with the French designer Christian Lacroix. In June 2011 Desigual signed a worldwide partnership with Cirque du Soleil to develop a clothing collection named Desigual inspired by Cirque du Soleil including 60 items of clothing and accessories. The clothing will be made available at Desigual stores as well as Cirque du Soleil show boutiques.
In January 2011 Desigual launched a campaign in Spain and Portugal by promising shoppers "Come in undressed and go out dressed". At the Madrid store some 200 people queued outside ready to strip down to their underwear to take advantage of the shop's winter sale offer. The same campaign was repeated in June 2011 in London, Berlin, Stockholm, Madrid, Prague and New York City.