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The italian cinema was born also here

TITANUS - "Major" of italian cinema production, been born in Rome in 1928 to work of the neapolitan entrepreneur Gustavo Lombardo. Cultured man and endowed with strong entrepreneurial sense, Lombardo, after being him affiliate to the faculty of Jurisprudence for wish of the family, it didn't continue the studies to devote himself to the production and the distribution of film. In 1905 it founded the Lombardo Film in Naples (Vomero) and in 1908 definite to finance the monthly magazine of cinema «Lux», through which exposed the project of cinema that, first with the Lombardo Film in Naples and subsequently with the Titanus in Rome, it had as objective the realization of film of popular kind for the breadth consumption.

At the end of the '20 years a series of unfavorable circumstances, among which the advent of the sonorous and the exasperation of a political climate (the censorship toward that films that didn't answer to the criterions in line with the dominant ideology) they induced Lombardo to close in Naples his activity, that transferred in Rome where at first takings in lease the establishments been born in that same years around the Farnesina, devoted then him to the activity of rental of the same and finally, with the proceeds, it founded an anonymous society, called Titanus, whose performs it was that to develop every activity, productive and distributive, within the cinema industry.

 

The original extended text (in italian) at the site www.treccani.it

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Uploaded on February 9, 2007
Taken on February 9, 2007