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Jcpenney

I've worked for Jcpenney going on four years. Recently, Jcpenney changed their logo, which was "Big" just because it doesn't happen as much as other corporate logos like Pepsi. I also noticed their motto changed as well from " Its all inside" to "Everyday matters". Conceptually though the newer logo mates with the first motto better. "its all inside" is modeled by the j-c-p being arranged inside a red box.

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Uploaded on November 15, 2011
Taken on November 14, 2011