MIDA is a boys’ fashion brand catering for 1-6 year old boys.

Design inspiration comes from everyday activities that are fun and interesting – we’re sure of this because two year old Tommy chose them.

Favourite toys and activities, interesting birds that stop by to say hello and lots more Tommy finds interesting, ensures each garment is fresh and stylish with a distinctive design signature.

Good designs aren’t just for the day – who says fun should stop when it’s bedtime? MIDA has a range of nightwear that makes getting ready for bed something to look forward to.

MIDA. It’s Tommy’s take on Mr!

Inspired by a little Aussie bloke, for little Aussie blokes