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Building Awesome Products (Open Source Bridge).034 | by ZURBinc
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Building Awesome Products (Open Source Bridge).034

This is a slide from the talk we gave at Open Source Bridge in Portland in June, 2011. In this talk we take a practical look at the design process and techniques everyone should know.


How many product ideas never make it to market? Some failure is OK, but why does it happen so often? We don’t believe it’s because of bad ideas. We believe that teams are missing a holistic approach to design for people, inside and outside the organization.


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ZURB is a close-knit team of interaction designers and strategists that help companies design better (

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Uploaded on July 18, 2011