new icn messageflickr-free-ic3d pan white
Elements of Content Strategy by Erin Kissane (shrink-wrapped) | by Jeffrey
Back to group

Elements of Content Strategy by Erin Kissane (shrink-wrapped)

books.alistapart.com/

 

THE ELEMENTS OF CONTENT STRATEGY

 

by ERIN KISSANE

 

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

 

This book will be released in March 8, 2011.

11,234 views
6 faves
4 comments
Taken on March 2, 2011