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The ride of your life | by yusmart
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The ride of your life

Here is an infographic that was nagging me for months to be made.


It was inspired by two books: Robert Cialdini’s ‘Influence: the psychology of persuasion’ and Oliver James’s ‘Afluenza’.


I was intrigued by the fact that people in liberal capitalist societies tend to feel less happy than in many others with significantly (sometimes shockingly) less wealth. Which made me think of the role of persuasion industries in that phenomenon.


How come that one of the most successful societies ever invented creates such misery?


Capitalism on a page - or at least it’s bad side - if you want. Maybe a similar chart showing the good side next? Will see.


It was a challenge to visualise and all kudos to Vladan Srdic (Studio 360), an incredibly gifted designer from Slovenia, for bringing the idea to life.

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Taken on November 14, 2010