Vitamin Shoppe 50% discount

On Broadway and 94th Street, there's a health-food/vitamin-shop that I've never been into ... and they, too are offering a 50% discount, which seems far more aggressive than what I would normally expect, even if it's being characterized as a "holiday savings" sale. The fine print at the bottom of the sign does say that the offer expires on December 31, 2008 -- so I'll have to go by the store sometime in January to see whether the discount is still being offered.

 

Note: this photo was published in a Jul 13, 2009 blog titled "Strategize, don’t starve when it comes to your pricing." And it was published in a Dec 3, 2009 blog titled "Healthy Weight Watch." And it was published in an undated (Aug 2010) blog titled "Nice Depression Vitamin Photos." It was also published in a Nov 30, 2010 Lifehacker blog titled "A Reminder to Double-Check the Math on Sales Flyers."

 

Moving into 2011, the photo was published in a Mar 4,2011 blog titled "Using Blogging to Market Your Massage Practice." And it was published in an Aug 19, 2011 blog titled "Get a Degree in Your Spare Time."

 

Moving into 2012, the photo was published in a May 7, 2012 blog titled "Ajouter un sentiment d’urgence pour inciter à passer à l’action."

 

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These are photos that I began taking in mid-December of 2008, after the government helpfully informed us that the recession (a word they had dared not use before, just as they refuse to use the word "depression" now) has actually been in effect since December 2007.

 

Having lived through roughly half a dozen previous recessions, with nothing but vague memories to mark their existence, I thought it would be useful to start gathering some photographic memories of the current one. It may or may not turn out to be as severe as the Great Depression of the 1930's, and it may or may not produce the kind of grim photographs that we have of that era ... but we won't really know until it's over, and our 20-20 hindsight might be better informed with some pictures.

 

Thus far, I have only a few pictures of signs showing steep discounts; these are interesting, but it's the "human story" that I think will tell the more important story. Thus far, I've noticed an increase in the number of homeless peoplehe street, asking for money, food, and handouts; but I have no direct evidence that it's associated with the recession itself. In any case, I'm reluctant to take advantage of such people by taking casual photos of them; I'm sure more appropriate opportunities will present themselves, and I'll add them to the album as I find them...

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Taken on December 13, 2008
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