suica character

The new payment system - touchless. This character is used heavily in marketing now, without necessarily showing any use of the system itself.

Timo Arnall faved this
  • Elizabeth Goodman PRO 10y

    I love the penguin character! Especially the short commercials for Suica that are shown in the train, where the penguin goes on adventures with subway riders.
  • younghee jung 10y

    yeah - its funny how the education of this new system starts with an image making. an approach rarely seen in europe.
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Taken on September 17, 2005
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