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The Coca Cola Store | by xiaming
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The Coca Cola Store

This is the first Coke store I've seen. China is a very receptive market to brand extension programs - Playboy clothing and Pepsi sneakers are ubiquitous in the PRC. This store looks to me as if it is a test unit. It is situated opposite a cinema and next to a popular Hong Kong style restaurant in Beijing's Oriental Plaza shopping mall.

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Taken on December 18, 2005