new icn messageflickr-free-ic3d pan white
Rhetorical (1 of 2) | by Brett Jordan
Back to photostream

Rhetorical (1 of 2)

Logos: "word," "speech" or "reason." In persuasion, it is the logical reasoning behind the author's statements.


Ethos: "moral" and "showing moral character." For speakers and writers, their ethos is made from their credibility, presentation and similarity to their audience.


Pathos: "suffering" and "experience." In rhetoric, this translates to the speaker or writer's ability to evoke emotions and feelings from the audience.

9 faves
Uploaded on July 8, 2011