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Rhetorical (1 of 2) | by Brett Jordan
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Rhetorical (1 of 2)

Logos: "word," "speech" or "reason." In persuasion, it is the logical reasoning behind the author's statements.

 

Ethos: "moral" and "showing moral character." For speakers and writers, their ethos is made from their credibility, presentation and similarity to their audience.

 

Pathos: "suffering" and "experience." In rhetoric, this translates to the speaker or writer's ability to evoke emotions and feelings from the audience.

 

www.ehow.co.uk/info_7995304_logos-ethos-pathos.html

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Uploaded on July 8, 2011