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vintage doctor's swag - craps dice advertise tylenol with codeine

Found this vintage pair of vintage craps dice while playing games new year's eve. It took a little while to piece together the orginal use of the dice as part of tylenol's marketing campaign with doctors to boost awareness/prescriptions of the codeine variety which was launched in 1963. Take our meds and come up a winner every time!

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Taken on December 31, 2009