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Yuengling Poster

19" x 25" – 2-color silkscreen

 

In advertising, one very unscientific benchmark of success is if consumers actually proudly display your ad. In my opinion, beer companies (with maybe the exception of Guinness) have butchered this opportunity for decades. They create a product which needs no real explanation and that is universally respected. And yet, when it comes to posters, these companies have been putting the same girls in bikinis on them for at least 30 years.

 

The result?

 

The only places you'll find them is dive bars and in the bedrooms of 13-year old boys.

 

The art above was an in-bar poster concept that unfortunately never made it into production (lack of cleavage I'm guessing). For those of you who aren't from Pennsylvania you truly can just walk into any bar there and say "lager" and you'll get a Yuengling.

 

Oh, and if I still lived in PA I'd petition to annex those parts of New York and the Great Lakes so the state would actually have a beer mug handle.

    

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Taken on December 8, 2007