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Look Book Graphic Design Project - EA Effect - Cover | by willstotler
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Look Book Graphic Design Project - EA Effect - Cover

Cover from a Look Book graphic design project for EA Effect Boutique's Fall/Winter 2011 line. Looks are by designers Ella Kolanowska (Pearl in Crown) and Anya Payne (Independent Flavor). The model is Julie Hoxie. Photography and graphic design by Will Stotler (me).

 

The project's first goal was to shoot Julie in looks from Ella and Anya in a single afternoon, working shot-by-shot to match varied Philadelphia environments with the feel of each look. The project's second goal was to create a convincing, press-ready Look Book, based on the client's selections of shoot photos. The project's third goal was to experiment with brand development: developing and packaging a concept that credibly defines the look of the EA Effect brand.

 

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See this Look Book page spread at full size.

See this Look Book in a slideshow.

See more in the EA Effect Fashion Shoot set.

 

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Text from this page reproduced below:

 

LOOK

BOOK

FALL/WINTER 2011

 

EA EFFECT

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Taken on December 23, 2011