Look Book Graphic Design Project - EA Effect - Pages 4 and 5
Page spread from a Look Book graphic design project for EA Effect Boutique's Fall/Winter 2011 line. Looks are by designers Ella Kolanowska (Pearl in Crown) and Anya Payne (Independent Flavor). The model is Julie Hoxie. Photography and graphic design by Will Stotler (me).
The project's first goal was to shoot Julie in looks from Ella and Anya in a single afternoon, working shot-by-shot to match varied Philadelphia environments with the feel of each look. The project's second goal was to create a convincing, press-ready Look Book, based on the client's selections of shoot photos. The project's third goal was to experiment with brand development: developing and packaging a concept that credibly defines the look of the EA Effect brand.
Text from these pages reproduced below:
a. Black and grey hand-knitted oversized sweater
b. Mixed-media necklaces
c. Hand-knitted party scarf with vintage pearls
EA Effect Boutique
1. Faux fur leg warmers by Quarz
2. Fur hat by Quarz