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Design Project: LOOK Magazine Spread - pgs. 10 & 11 | by willstotler
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Design Project: LOOK Magazine Spread - pgs. 10 & 11

Magazine spread design, this one based on a 1963 LOOK magazine and using photos I shot during a photoshoot in Philadelphia with vintage fashion model Kristina Paulk (MM#1786240).


The goal of this mini-project was to faithfully reproduce the look, feel, and design of LOOK magazine from 1963.


See this spread full size.


See more in Kristina's Flickr set.


Text from the "article" found on this page spread, which may be slightly troublesome to read onscreen, is reproduced below:



[continued from previous spread] object in most photography. The way a surface appears, the way it feels, the way the color will render--or how the texture will pop in a black and white treatment--are often overlooked. Or, just ignored.


The subject is the whole photograph. The backgrounds are a critical part of the whole thing.


Backgrounds, through framing and careful selection of color, accentuate the point of focus in the photo--and an interplay between the point of focus and the background are critical to establish mood, tone, time period, and a general aesthetic.


Great backgrounds can be pulled out of just about anywhere--you work with what you have. The camera is as dumb as a brick, having no sense of time, place, or space. With something interesting to frame up your point of focus--in this case, Kristina and her vintage fashions--the negative space isn't just there, it helps to make the final photograph work well.

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Taken on April 17, 2011