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Design Project: LOOK Magazine Spread - pgs. 6 & 7 | by willstotler
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Design Project: LOOK Magazine Spread - pgs. 6 & 7

Magazine spread design, this one based on a 1963 LOOK magazine and using photos I shot during a photoshoot in Philadelphia with vintage fashion model Kristina Paulk (MM#1786240).

 

The goal of this mini-project was to faithfully reproduce the look, feel, and design of LOOK magazine from 1963.

 

See this spread full size.

 

See more in Kristina's Flickr set.

 

Text from the "article" found on this page spread, which may be slightly troublesome to read onscreen, is reproduced below:

 

 

[continued from previous spread] was unsure of whether or not I'd "gotten it" earlier in terms of the shots. (I had, but I was unsure.) It was largely uncertainty about using a 50mm focal length with tighter framing (I normally use a 35mm focal length in the city), trying to put into practice lessons I'd learned during the "Shooting Six" shoot from February (in terms of composition), and a bit of worry that the Elmar 5cm lens from 1953 wouldn't give me results I could actually use--I'd never used it for this kind of shooting before.

 

But, conceptually--and with the swap to the 35mm focal length--I got more comfortable. And the architecture was positively humming with "future promised but not delivered."

 

Kristina met the task. She matched her performance to the scale of her surroundings. Whether this was conscious or unconscious, I don't know, but I'd like to credit her with working well in her surroundings to nail the look.

 

Well done, Kristina.

 

And the future is concrete.

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Taken on April 17, 2011