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Design Project: LOOK Magazine Spread - pgs. 8 & 9 | by willstotler
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Design Project: LOOK Magazine Spread - pgs. 8 & 9

Magazine spread design, this one based on a 1963 LOOK magazine and using photos I shot during a photoshoot in Philadelphia with vintage fashion model Kristina Paulk (MM#1786240).


The goal of this mini-project was to faithfully reproduce the look, feel, and design of LOOK magazine from 1963.


See this spread full size.


See more in Kristina's Flickr set.


Text from the "article" found on this page spread, which may be slightly troublesome to read onscreen, is reproduced below:



During the shoot in Philadelphia, I wanted to work closely with Kristina to use texture and color as backdrops for her vintage looks.


As I said to Kristina--and as I was discovering myself--the more I shoot the less interesting most backdrops and backgrounds become. I've shot so many photographs now that I want interesting things, in terms of texture, color, how the light falls on the object, etc.


For this dress, I wanted good, interesting light, and color to set it off.


We shot with backdrops of stone, brick, the shiny red tile (above), and the degraded and decayed blue paint (left).


I stressed backgrounds when working with Kristina and she had said at one point: "I'll get a lot of photos with great backgrounds." She did.


In my opinion, the backdrop is the most underestimated [continued on next spread]

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Taken on April 17, 2011