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grassroots and broadcast

The power of the grassroots media is that it diversifies; the power of the broadcast media is that it amplifies. That’s why we should be concerned with the flow between the two: expanding the potentials for participation represents the greatest opportunity for cultural diversity. Throw away the powers of broadcast and one has only cultural fragmentation.

 

Henry Jenkins in Convergence Culture (p.268)

  

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Taken on July 21, 2008