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transformational technology | by Will Lion
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transformational technology

“We are now in the era in which brands must create new transformational technologies. Don’t think about how to exploit Facebook as a media venture or stick a TV ad on YouTube - think about new ways that serve your customers and your brand.”

 

Barry Wacksman, EVP and Chief Growth Officer at R/GA | AdWeek

 

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Taken on June 24, 2008