Roca "THE WAVE"
WHITEvoid designs the trade fair stand and the kinetic lights art installation "THE WAVE" for ROCA @ 100% Design 2010 exhibition in London
The international bathroom appliances company Roca desired to present its art and design affinity at the "100% Design 2010" exhibition in London.
WHITEvoid designed a black monolithic trade fair stand as a stage for the specially developed kinetic light sculpture "THE WAVE". The sculptural hanging light arrangement forms generative wave patterns complimented by blue light animations, symbolising the main element of ROCA, water.
WHITEvoids trade fair stand design for Roca was awarded with the iF Communication Design Award 2011, the DDC German Designers Club Award 2011 and is shortlisted for the international Lighting Design Award London 2011