Mario Borgoni
Mario Borgoni was one of the early Italian artists who successfully made the transition from fine art to commercial art.

His ornate illustrations used dramatic lighting and strong framing to enhance romantic compositions. Borgoni designed numerous hotel luggage labels which are now considered some of the finest visual representations of the golden age of travel.

In 1905, he began a long relationship with the printing company Richter & C. In Naples Italy and eventually became its artistic director. Throughout his long career, he produced hundreds of posters, brochures and promotional materials for ENIT, the official Italian tourism agency.
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