Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and Chemical Bank lending officer Tom Potter. Hindy learned to brew during a six year stay in the Middle East and upon his return home, he and Potter, his downstairs neighbor, quit their jobs and founded the brewery.
The pair hired graphic designer Milton Glaser, best known as the creator of the logo for the I Love New York campaign, to create the company logo and identity. Originally all their beer was brewed by contract by Matt Brewing Company, and the pair started their own distribution company and personally transported and marketed their beer to bars and retailers around New York City.
In 1996, they acquired a former matzah ball factory on a stretch of North 11th Street, since renamed Brewers Row in 2000, and converted it into a functional brewery--the first successful commercial brewery in New York City since Schaefer and Rheingold closed their doors in 1976. Most of the production, however, is still brewed by contract in upstate Utica.