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NYC: LOVE | by wallyg
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NYC: LOVE

Robert Indiana, an American Pop artist known for his "scuptural poems," is best known for his "LOVE" with a titled "O." This image, first created for a Christmas card for the Museum of Modern Art in 1964, was included on an 8 cent United States Postal Service postage stamp in 1973, the first of their regular series of "love stamps." This sculptural version on Sixth Avenue in one of many. The others can be found on the Pratt Institute campus in Brooklyn, NY; the Indianapolis Museum of Art; Scottsdale's Civic Center, in so called "LOVE Park" in Philadelphia, the New Orleans Museum of Art's sculpture garden, on the University of Pennsylvania campus, at the Museum of Modern Art at Brigham Young University, on the campus of Ursinus College in Collegeville, Pennsylvania, outside the Taipei 101 tower in Taiwan, at the Red Rock Resort Spa and Casino in Las Vegas, in Shinjuku Tokyo JAPAN, and on the world-famous Orchard Road, Singapore.

 

Infamously, Indiana failed to register a copyright for the work, and found it difficult to deter unauthorized commercial use. The image has been reproduced in countless times in varying forms, including sculptures, posters, and 3-D desk ornaments. It has been translated into Hebrew, Chinese, and Spanish. It strongly influenced the original cover of Love Story, the Erich Segal novel. It was parodied on the Rage Against the Machine album cover for Renegades, as well as the cover for Oasis' single Little by Little from the 2002 album Heathen Chemistry. Recently it has been parodied by London artist D*Face with his "HATE", the "A" tilted similarly. The LOVE emblem has been adopted by skateboarders, frequently used in skateboard magazines and videos. After skateboarding was banned in Philadelphia's LOVE Park, the emblem was used by organizations opposing the ban.[

 

Indiana moved to New York City in 1954 and joined the pop art movement, using distinctive imagery drawing on commercial art approaches blended with existentialism, that gradually moved toward what Indiana calls "sculptural poems". Indiana's work often consists of bold, simple, iconic images, especially numbers and short words like "EAT", "HUG", and "LOVE". He is also known for painting the unique basketball court formerly used by the Milwaukee Bucks in that city's U.S. Cellular Arena, with a large M shape taking up each half of the court.

 

Indiana, born Robert Clark,moved to New York City in 1954 and joined the pop art movement, using distinctive imagery drawing on commercial art approaches blended with existentialism. Indiana's work often consists of bold, simple, iconic images, especially numbers and short words like "EAT", "HUG", and, of course, "LOVE". He is also known for painting the unique basketball court formerly used by the Milwaukee Bucks in that city's U.S. Cellular Arena, with a large M shape taking up each half of the court. Despite his early success at the center of the art world, Indiana retreated to rural obscurity in later life. Indiana has lived as a resident in the island town of Vinalhaven, Maine since 1978.

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Taken on April 8, 2007