Paris - View of Avenue des Champs-Élysées from Arc de Triomphe de l'Étoile
Avenue des Champs-Élysées as viewed from the exterior observation deck of the Arc de Triomphe de l'Étoile, 284 steps and 165 ft (50 meters) high.
Avenue des Champs-Élysées is the most prestigious and broadest avenue in Paris. With its cinemas, cafés, and luxury specialty shops, the Champs-Élysées is one of the most famous streets in the world, and with rents as high as $1.25 million a year for 1,000 square feet (100 m²) of space, it remains the 2nd most expensive strip of real estate in the world after New York City's Fifth Avenue. The name refers to the Elysian Fields, the place of the blessed in Greek mythology.
The Champs-Élysées is known as La plus belle avenue du monde ("The most beautiful avenue in the world"). The arrival of global chain stores in recent years has slightly changed the character of the avenue, and in a first effort to stem these changes, the Paris City government (which has called this "banalization") decided in 2007 to ban the Swedish clothing chain H&M from opening a store on the avenue.