Sugar Smacks cereal

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    Wow, look what I dug out of the Magic Waffle Machine today!

    From 1977, here's a box of Kellogg's Sugar Smacks cereal. Cartoon Bike Stickers premium inside!

    Dig'em the Frog is looking happy as always.

    1. Neato Coolville 94 months ago | reply

      Good old Dig'em! Nice box!

    2. Sandra_R 94 months ago | reply

      I love these cereals!
      :-)

    3. Waffle Whiffer 68 months ago | reply

      I just realized this photo has over 20,000 page views! That's the most of all my photos by far. I have no idea why.

    4. ScoeyB 61 months ago | reply

      I can tell you why I came here. It was to affirm my memory that what was once called "Sugar Smacks", which has the very honest word "Sugar" in front and equally honest "Smacks" immediately afterward, is the cereal now so cleverly disguised as "Super Gold Crisp" cereal. Dig 'Em the frog is gone, and now it's a Bear who acts like he's on smack. It's a piece of evidence to teach the new generation about Double Speak by our corporate masters.

    5. Waffle Whiffer 61 months ago | reply

      [:::] ScoeyB -- Actually there were two different cereal lines. Post made Sugar Crisp, which became Super Sugar Crisp, then Super Golden Crisp and now just Golden Crisp (with the bear). Kellogg's made Sugar Smacks which became Honey Smacks and then just Smacks (primarily with Dig'em the Frog since 1974).

    6. Malibu Mermaid [deleted] 49 months ago | reply

      I have a Dig'em beanie plush I' found thrifting!!

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