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Burger King Book Cover - 1977 | by Waffle Whiffer
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Burger King Book Cover - 1977

This is a book cover dated 1977 and was given away to kids from Burger King to take to school.


Featured here is the third King mascot used by Burger King, usually called The Magical Burger King. 1977 was the year of his debut.


This is a highly unusual rendering of The Magical Burger King. I think it's pretty fantastic, and have never seen him drawn this way elsewhere.



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Taken on April 21, 2012