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Phil A. O'Fish - 1976 McDonald's

And now for a quick break from the on-going Twinkies celebration to bring you this important new find...

 

I was so excited to get this vintage McDonald's Filet-O-Fish sign! It's a thin plastic sign, dated 1976, that would have been on a wall or near the menu board in the restaurant back then.

 

On the sign we see a dapper little fish mascot named Phil A. O'Fish! (Gulp!) Discovering this very obscure little character from McDonaldland just blew me out of the water! (Pun intended). I don't remember him from my childhood, and have never heard of him in the last 15+ years of collecting.

 

This sign will find a treasured place on my wall soon. Rescuing characters like this from obscurity is one of the great joys I get out of collecting.

 

Does anyone out there remember Phil A. O'Fish?

 

1976

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Taken on May 7, 2010