britney is a gum blonde

portraits made of GUM!!! yap, all gum, every inch of it.

 

toronto artist jason kronenwald is on exhibit at le.gallery in toronto... check it out for yourself it's super fun, there's even a stack of gum for visiters to chew and donate for future pieces!

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each "gum blonde" is 100% chewed bubblegum on a plywood backing. no paint or dye is used. the colour is inherent to the gum-the mixing of the colour takes place inside the mouth during chewing using an endless variety of companies. kronenwald has a dedicated team of chewers (kids from a local karate centre, i hear) and prefers the texture of Trident. however, he does not chew gum himself unless he must.

 

here is his official artist statement, but i think jason just likes to play with blobs of sticky things. and blondes of course :)

 

"Today’s omnipresent media unapologetically emphasizes style over substance. Youth, fortune, fame and excess come before wisdom, integrity, talent, and the truth. The media depicts the celebrities of today as modern day gods and goddesses to be worshipped and emulated.

 

As an artist, I feel a need to honour these lip-synching, boob-enhancing idols in an appropriate manner. The qualities of chewing gum make it a fitting material to use – sticky, sweet, consumed by kids, cheap, readily available, artificial, over-packaged, gimmicky, salivated over, chewed up and spit out. Essentially, gum is produced to be thrown away. In my Gum Blondes series, the message is the medium. My portraits put the focus on the artificiality, plasticity and disposability of both the medium and the subject."

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jason kronenwald's site here: www.gumblondes.com

 

le. gallery's site here: www.le-gallery.ca

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Taken on March 26, 2006