Coca- Cola Zero
Third-quarter results out this month show Zero with a nearly 1.3% share in carbonated beverages in North America — enough in the $90 billion beverage business to make a bottler bubble over. The company credits double-digit growth by Zero with driving a 4% worldwide volume jump in carbonated beverages — and Zero is sold so far in only 50 of the 200 countries where Coke does business.
www.usatoday.com/money/advertising/adtrack/2007-10-28-cok...