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Sydney 2000 Olympics Mascot Pin - Syd | by UTS Library
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Sydney 2000 Olympics Mascot Pin - Syd

A commemorative pin featuring one of the Olympic Mascots, Syd.

 

The Sydney 2000 Games Mascots were one element of the Olympic marketing campaign which used iconic Australian images to brand the 2000 Sydney Olympic Games as uniquely Australian. In the case of the mascots it was unique Australian fauna which was showcased to the world. The lasting effect of these marketing efforts on tourism is one aspect of Olympic Studies which is undertaken at UTS.

 

Information about the meaning of the mascots, designed by Sydney graphic designer Matthew Hatton, can be found on the Powerhouse Museum website: from.ph/502838

 

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Taken on August 30, 2010