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#BizWomenAsia - Inspiring women entrepreneurs USAID works with across Asia | by USAID Asia
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#BizWomenAsia - Inspiring women entrepreneurs USAID works with across Asia

Ly Touch sells fertilizers and pesticides to farmers in Cambodia and has had a 70 percent increase in sales since USAID/Cambodia’s HARVEST program helped her understand the products more thoroughly. The instructions are normally in Thai, Vietnamese or in very technical Khmer, which is difficult to read for those with low literacy rates. The problem of incorrect usage of fertilizers and pesticides is very common in rural Cambodia, so being able to carefully explain to her customers how to use these products has been valuable to her business.

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Uploaded on March 4, 2016