Lego/metaio Augmented Reality "Digital Box" Leak
Lego and metaio are debuting this innovation in stores soon. It uses their augmented reality techniques to let kids see and manipulate an extremely detailed 3D version of the assembled model, by moving the box around in front of the display.
In other words - freaking whoa!
For more info see tinyurl.com/digitalbox
Disclosure: The Wishfarmers are humongous fans of metaio. ;)