September 2015 Research Partners Lunch
The visual presentation of information plays an integral role in our everyday lives. On everything from traffic signs to advertisements to mobile apps, visual design begs for our attention. Each attention-demanding design creates an experience that varies in time, emotion, medium, and impact. The concept and execution of a design experience leaves us asking the question: Did you adore it or did you endure it?

The newest units in the CAPS organization are the Mobile and Media Teams. Their goal is to uphold the CAPS Mission through clean, clear, and concise design, not only for sponsored projects but for the CAPS brand as well. These design standards are implemented through mobile app design, website design, branding, and advertising campaign creation, ultimately translating into a positive user experience that promotes positive behavior. Good design can save the user time, money, and – in some instances – even save lives.
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