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The Eisner American Museum of Advertising and Design

An interesting attempt to convey the retro influences of Fossil with their interpretations, or sampling, one might say, from the past. I've always had mixed feelings about Fossil's choice of nostalgia as a branding strategy. Without question they caught the eye of designers early on as their work was showing up in all the annuals.


What it spawned was far too much half baked nostalgia influenced design by lesser practitioners who spent little time truly studying the styles from which they stole.

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Taken on July 6, 2008