20070426 Philipp's Bakery

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I met the owner while I was taking the previous shot from the other side of the street. His father used to own this bakery. He is a broker, but not too long ago bought the bakery and sunk a lot of money into it, including the sign (which was refurbished by Pacific Neon).

The restorer called him one day and told him it was a "flasher," that is the "BAKERY" portion flashes on and off. He hadn't remembered that as a kid. Apparently the flashing causes a part to burn out every few months and has to be replaced at considerable expense, so he assumes his father found a way to just have it lit constantly.

He got a call from the city telling him he was in violation of city ordinance with the flashing sign, but of course there are other vintage signs in Sacramento that are animated. I guess everything is cool now.

Check out the bakery. I hope to get a chocolate croissant and a latte for breakfast there as soon as I have the opportunity.

loungelistener, James Ian L.A., and 15 other people added this photo to their favorites.

  1. csampang 96 months ago | reply

    This is across the street from my favorite restaurant in town (the 33rd Street Bistro, which I've gone to many times since 2003) so I've photographed this particular sign quite a lot, both at night and in the afternoon...

    There's also a 1935-era Safeway across the street at 3271 Folsom, now a cosmetics boutique.

  2. loungelistener 96 months ago | reply

    What a great sign, and you caught it perfectly. Your perspective gives it an immensity that a straight on shot wouldn't have conveyed. Well done!

  3. retrOKC 96 months ago | reply

    We got a baby shower cake there, and a birthday cake there. All because of their sign and wanting to support the local small-time guy.

    I just scanned a photo of this sign yesterday, I will post it later.

    Ain't that a bitch about the city? This sign is so great, your going down Folsom and coming around that curve then seeing that big sign flashing.

    I heard when Reagan was Governor and lived in East Sac, Nancy and him would do a lot of business with Philipps.

  4. Your Pal Dave 96 months ago | reply

    Great shot, and thanks for the mini-essay. That bit of history just adds tons.

  5. James Ian L.A. 96 months ago | reply

    Beautifully done!

  6. ELund 96 months ago | reply

    Nice framing.

  7. disposable photography 96 months ago | reply

    what everyone else has said.. excellent take!

  8. disposable photography 96 months ago | reply

    Hi, I'm an admin for Vintage Steel Signs, and I'd love to have your photo added to the group.

  9. Tadson 95 months ago | reply

    Beautiful job, as always. Love the composition.... and nice to have the story behind it as well.

  10. gibbssadie 93 months ago | reply

    I got my wedding cake there.

  11. csampang 93 months ago | reply

    Just read online at Sacticket.com that due to lease issues, the place is now closed again. :(

  12. Tom Spaulding 93 months ago | reply

    That totally sucks.

  13. csampang 93 months ago | reply

    Here's the thing I read on it:


    So the owner's husband (the leaseholder) can't make the lease more favorable for a profitable business? Talk about strange circumstances...

  14. Tom Spaulding 93 months ago | reply

    Yes, quite strange. He seemed gung-ho about the place, and gave me both his business card, and his wife's. I e-mailed him this photo but never heard back from him.

  15. Metropol 21 78 months ago | reply

    Amazing composition! That diagonal angle makes the photo. Excellent lines, lights, lettering, ... Excellent work!

  16. Dan_DC 74 months ago | reply

    Hi, I'm an admin for a group called Artifacts and Holdovers, and we'd love to have this added to the group!

  17. Roberto41144 14 months ago | reply

    Wow. Looks great in red white & blue.. Great capture.

  18. Roberto41144 14 months ago | reply

    These links that people post for articles become invalid after awhile. I always copy & paste the actual article in the reply box rather than the link. I would have liked to have ready what the article said, but its nolonger available : - (

  19. csampang 14 months ago | reply

    When I posted that over 3 years ago, I had no idea how long that link would last if at all...

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