Yahoo! 2012 Games Coverage (The runner 3)

Graphics for Yahoo advertising campaign for the coverage of London 2012 Olympiad.

You can find the graphics on Yahoo! Sports website here and all over the Yahoo! network.

 

Agency: Yahoo! Internal Creative Department

Creative Director: Jared Kozel

Executive Producer: Jamie Ybarra

Illustration: Charis Tsevis

Photographic references from various Shutterstock photos.

 

 

Credit is due to my teachers that have taught me to love Gestalt psychology. The principles and ideas of this school lie behind this type of work. A special reference to Nino Di Salvatore, Augusto Garau and Bruno Munari all of whom are members of MAC (Movimento Arte Concreta) a meta-futurist movement in post WWII Italy that has influenced a lot of my work. I also have to mention Carlo Nangeroni who's influence is also incredibly significant in all my work.

 

Best viewed large.

Attention: Big file. (12000 x 9000 pixels = 40.0" x 30.0" @ 300 ppi)

 

Made with custom developed scripts, hacks and lots of love, using my Mac, Synthetik Studio Artist, the Adobe Creative Suite and good music.

 

Licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) scheme. Please read the CC license and don't use this for any commercial project.

 

See all my Yahoo! 2012 Games coverage illustrations.

See all my Sports illustrations.

 

Many thanks to Jared and Jamie @ Yahoo!

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Taken on July 29, 2012
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