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GATORADE New Series Line: El Canelo | by tsevis
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GATORADE New Series Line: El Canelo

Illustration of undefeated Mexican boxer of Saúl Álvarez aka El Canelo for Gatorade New Line Series advertising campaign.


Made for and in collaboration with TBWA\Chiat\Day Los Angeles for PepsiCo.

Special thanks to Doğan Dattilo, Jayanta Jenkins and all the TBWA team.


Best viewed large.

Attention: Big file (9728 x 11264 pixels = 32.4" x 37.5" @ 300 ppi)


This is a vector illustration made with custom developed scripts, hacks and lots of love, using my Mac, Studio Artist, the Adobe Creative Suite and good music.


See more:


The Gatorade Evoluciona Flickr set.


My African studies.


Brazilian mosaics and patterns.


My sport related illustrations.


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Taken on December 12, 2011