new icn messageflickr-free-ic3d pan white
Golden Shield 7010 | by TRANSISTOR RADIOS
Back to group

Golden Shield 7010

This has got to be one of the most incredible looking dials. I'm not sure what the designers were trying to achieve, perhaps a "rising sun", starburst, or flower petal motif? The inner dial is solid brass and is surrounded by a chrome plated sphere/orb.

It's a very sophisticated look and may have been marketed to the female demographic. It certainly would have been a fitting accompaniment with any jewelry worn for a night out on the town.

 

After a bit of research I discovered that Sylvania made radios for The Golden Shield Corporation in the late 50's until most American electronics manufacturers saw the bulk of production move to Japan due to lower costs and lower wages.

This radio was manufactured for Golden Shield by a Japanese company (I am uncertain of who) - perhaps Matsushita? It's difficult to know for sure as Golden Shield radios had several different manufacturers over the years.

 

Circa 1960.

 

Golden Shield Corporation was established in 1959. Their corporate office and warehouse was located in Great Neck, Long Island, New York. The company's main business was the distribution of home goods such as cameras, radios, televisions, sewing machines, washing machines, vacuums and typewriters. Some of their products were sold through jewelry stores which might explain this radio's "elegant" appearance

5,547 views
3 faves
3 comments
Taken on January 1, 2004