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Helly | by zest of the loganberry
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See the behind-the-scenes video here!


A shot from the androgyny set, taken in Shadwell, London. This was for my flatmate's fashion promotion project. He was asked to reinvent a brand, and chose to focus on bringing Burton into the 'women's wear' market, proving that men's clothes could be worn by everyone.


Some great moments on this project, we were shooting in the docks when a riot van pulled up, and opened it's door, to reveal about 20 policeman checking Helly out and laughing at us. Good old London.

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Taken on January 20, 2011