Circa 1958 neon Dairy Queen sign, Holbrook, AZ
This sign is currently endangered. The owner is being pressured by Dairy Queen corporate to remove this neon survivor and replace it with a modern plastic sign because brand management.
If you care, help us make Dairy Queen's decision makers aware of the value of preserving such a living (and beautiful) piece of history.This is a triple: Dairy Queen is a beloved American institution, rendered here in classic roadside neon art, and it shines down over historic Route 66.
Please. Keep it lit. Link to petition in comments.