The Terragator (Challenger brand) which already graces a full line of quality tractors and hay tools, made its first appearance in a whole new venue-on the NASCAR NEXTEL CUP racing circuit in 2005.
Through an agreement with Bill Davis Racing, the Challenger brand was a new associate sponsor on the No. 22 Caterpillar NASCAR race car, driven by Scott Wimmer, through the end of the 2006 racing season.
In addition and more recently, the Caterpillar is the primary sponsor on the No. 23 NASCAR NEXTEL CUP entry, driven by Johnny Benson, in the Bass Pro Shops MBNA 500 at the Atlanta Motor Speedway.