Spreading the Gospel of Robot Love

Well it's not every day that you run into a full bore robot marketing contingent in the middle of downtown San Francisco, but that's exactly what happened to me today. While out for lunch I ran smack dab into four robot lab babes, a giant robot and some marketing type guy that was directing them on what to do and negotiating with the pedal taxi guy about how much it would cost to drive them around downtown.


I suppose if we're all skipping advertising on our TiVo's, dumping radio and its advertising for podcasts and mp3s and never, ever, ever clicking on Google AdSense ads or opening spam email (right?) then it takes something really remarkable to get our attention. I wrote a while back about Starbuck's coffee on the roof trick gimmick, but, this, a robot and robot babes in downtown San Francisco? Very geeky, very cool.


So the gimmick. Well, they want you to text message the word robot to 72237. I did it and got the following message back: "Welcome 2 Ratchet & Clank's mobile club. Reply YES 2 join & enter 2 win a PS2 or the new Ratchet Deadlocked game. Reply Stop to end. Std msg rates apply.


Alright, so I'll bite.


And I got back this: "Congrats on joining the Team! Get the latest updates @ www.dreadzonetv.com/. You've been entered to win a PS2. Visit www.robotfriends.com/ for official rules. There doesn't seem to be anything up at robotfriends.com yet.


Oops, I hope I just didn't sign up for something I'll need to cancel later or give text message address out to some spammer. Oh well. They got my attention I guess but then again it's not every day that blue haired babes will sit still for me in downtown San Francisco and let me shoot away to my heart's content.

  • Daniel Krieger PRO 10y

    these were people outside as walking advertisements? I think that's pretty lame not cool or geeky even.. LAME

    we aren't bombarded enough as it is with advertising?

    your new camera is great though..congrats
  • Thomas Hawk PRO 10y

    Maybe lame, but hey when blue haired robot babes will sit still and let you shoot them to your heart's content what's not to love?
  • Caitlin Burke PRO 10y

    It's just Vivendi, Thomas. :) Of COURSE their babes sat still for some free advertising!
  • robert terrell 10y

    i think you're safe from having signed up for anything to bad. i believe ratcher & clank is a video game - www.ratchetandclankgadgets.com/
  • Mike Doeff PRO 10y

    Thomas, I think you just joined a cult!
  • Thomas Hawk PRO 10y

    I thought about that too. I thought how sick would it be if Scientology was behind this. But then again, a cult with robot lab babes *would* be kind of cool. Not that I'd be the guy dressing up in the robot costume or anything, but I'm just saying.
  • Frank 10y

    I think its sad that they were advertising for a video game (yes Ratchet & Clank are a VG and this is probably just more viral advertising) and not for REAL robots.

    I long for the day that I get my own death robot with laser eyes.
  • ToddAllen9 9y

    It's spread to San Diego! Although they went the cheap route and just have flyers tacked up that say "Robots are your friends, text robot to 72237 to find out more".

    I bit too.
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Taken on December 30, 2005
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