The Internet is Under New Management "Ours"

Yesterday the Yahoo! executive who reportedly oversaw Flickr , Scott Dietzen, resigned from Yahoo! according to TechCrunch. It was also reported yesterday that Yahoo has now retained Goodby, Silverstein and Partners to somehow try and recover from their failing marketing campaign.


While Yahoo censors paintings of classical nudes from public museums, their employees are off getting public lap dances at Yahoo "Hack Day."


How can Yahoo seriously expect us to accept their $100 million marketing big lie that "the internet is under new management, yours," when they carelessly and maliciously destroy customer data without so much as a warning?


Yahoo's new $100 million marketing campaign should not read "the internet is under new management yours." It should read "the internet is under new management ours."


Until Yahoo learns to respect their users and their user data and embraces true community management rather than community mis-management, their outlandish marketing message will continue to fall on deaf ears.


Here is an open letter I wrote to the head of Yahoo's Marketing efforts, Elisa Steele, regarding these problems.

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Taken on October 20, 2009