the plan

.

 

the plan

 

.

 

first we scare the fuck out of you

then we reassure you

then you buy the shit

 

.

 

 

firstly, we are going to convince you that all your peers are one rung above you on the shiny ladder of social status.

 

[what we do not tell you is that we are convincing all your peers that they are in the same position with regard to you]

 

then we reassure you that buying our product will allow you to ascend that one vital rung and gain parity with your peers.

 

then you buy the shit.

 

then we begin the process all over again.

 

.

 

secondly, we are going to convince you that you are a personal failure. the entire world looks upon you with scorn and observes a second class citizen.

 

then we are going to reassure you that taking out the loan will allow you to buy those important products that will prove to the entire world that you are actually a success.

 

then you buy the shit.

 

then we begin the process all over again.

 

.

 

thirdly, we are going to convince you that you live in abject filth, that your house is crawling with dangerous bacteria and is filled with nauseating odours. we will convince you that you are bad parents, and that you owe it to your children to keep your house as clean as we say it needs to be.

 

then we reassure you that our products will transform your house into a completely bacteria and odour free fully sterile environment.

 

then you buy the shit.

 

then we begin the process all over again.

 

.

 

then we begin these processes [and many more] all over again....

 

and again

 

and again

 

and again

 

and again

 

and again

 

and again

 

and again

 

and again

 

and again

 

and again

 

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Taken on October 26, 2010