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588-2300 | by Remco Monster
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"Empire today...carpet tomorrow."


History of Empire Today....


"Empire Today was founded in 1959 and has grown from a small family-owned Chicago business into one of North America's leading providers of installed Home Furnishings and Home Improvements.


Empire Man


Part blue collar superhero and part pure entertainment, The Empire Man has come to represent great value, world-class customer care, and next day installation to generations of Home Furnishing and Home Improvement consumers.


Introduced in 1977 as a live action character, and later adapted into a popular animated persona, The Empire Man has grown to become a cultural icon.


The Empire Man has been seen internationally in commercials and other media, has spawned a line of popular bobblehead dolls, is featured as a crowd favorite in the annual McDonald’s Thanksgiving Day Parade, and inspired the Chicago Cubs to proclaim an official “Empire Day” at legendary Wrigley Field.


The Empire Today Jingle


With the enjoyable Empire Man serving as master of ceremonies on television and radio, the Empire Today jingle – “800-588-two-three-hundred, Empire Today” – has made the company’s phone number one of the most recognized numbers in the entire country. Empire Today and its famous jingle have been the subject of interest on Late Night with Conan O’Brien (NBC), The Ellen DeGeneres Show (syndicated), Extreme Makeover (ABC), Curb Appeal (HGTV), Clean House (Style), and Designed to Sell (HGTV)."




That is from their website, but they fail to mention a few things.


Before they went by Empire Today, the company was simply known as Empire Carpets.


The Empire Carpet Man was played by Lynn Hauldren, who still does the voice for the now animated character.


The jingle did not originally have 1-800 attached to it, as it was a local Chicago business, commercial and number.


You can see a Empire Carpet commercial from the 70's here...


Commercial from the 80's...


Commercial from 1984 featuring Chicago TV horror movie host Son of Svengoolie...


Son of Svengoolie also did a hilarious parody of Empire Carpets, Vampire Carpets, but unfortunately it is no longer on youtube.


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Taken on March 31, 2008