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iconnicholson.com/nrf07

 

Nanette Lepore came to IconNicholson because she needed to reach out to a younger audience. Her new line was coming out and was going to be premiered at the Bloomingdale’s flagship store in New York.

 

The solution was Social Retailing, which was first unveiled at National Retail Federation’s (NRF) BIG show in 2007.

 

An interactive mirror provides on the spot feedback and ambient aura animation while beaming the customers’ in-store experience across the Web via live video feed. Friends on the Web can send messages and clothing suggestion to the customers. Customers can also try on outfits virtually using the mirror that shows how fab they might look – or not.

 

Awards & Recognitions

+ Time Magazine’s Invention of the Year

+ Patent-Pending

+ BBC, CBC, CNet, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo! press coverage

 

SML Roles

+ Concept

+ Interaction Design

+ Aura Design

 

SML Flickr Tags: Social Retailing

SML Wiki: Social Retailing

View original size

 

SML LinkedIn = See-ming Lee 李思明 SML + LinkedIn

 

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See-ming Lee 李思明 SML

Design + Technology + Marketing Strategy = 設計 + 科技 + 營銷策略

Greater New York City Area

 

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Current

+ Art Director + Senior Interface Engineer at IconNicholson / LBi International

+ CCSTO = CCO + CSO + CTO at SML Universe = See-ming Lee 李思明 SML + Universe

 

Past

+ Senior Designer + Senior Interface Engineer at IconNicholson / IconMedialab

+ Designer at NicholsonNY (IconNicholson)

+ Intern / Freelance at Agency.com

 

Education

+ Yale University

 

Recommended

+ 2 people have recommended See-ming

 

Connections

+ 287 connections

 

Industry

+ Marketing and Advertising

 

Websites

SML = 李思明

SML Flickr = 李思明 + Flickr

SML Pro Blog = 李思明專業博客

 

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See-ming Lee 李思明 SML’s Summary

 

Continuing to push technology's limitations to solve complex business and design challenges in powerful + integrated ways.

 

繼續推進科技制限來解決複雜的商業和設計挑戰.

 

See-ming Lee 李思明 SML’s Specialties:

 

ActionScript 2.0 programming, art direction, graphic design, idea generation, identity design, information architecture, information design, interaction design, motion design, music composition, object-oriented JavaScript programming, photography, search engine marketing, search engine optimization, sound design, typography, user interface design, user experience design. 美術指導,平面設計,構思,形象設計,信息架構,信息設計,互動設計,音樂創作,編程,攝影,搜索引擎營銷,搜索引擎優化,音樂設計,印刷技術,用戶界面設計,用戶體驗設計.

 

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See-ming Lee 李思明 SML’s Experience

 

Art Director + Senior Interface Engineer

IconNicholson / LBi International

(Public Company; 1001-5000 employees; Information Technology and Services industry)

September 2002 — Present (5 years 1 month)

 

Responsible for the strategic thinking, art direction, design as well as final technology integration and implementation of Web sites, interactive advertising campaigns and user experience strategies which lead to high client satisfaction as well as industry recognitions.

 

+ AOL Customer Experience Strategy + Interactive Demo

+ AOL Broadband Experience Modules Proof of Concepts

+ AOL Weather Channel Redesign

+ BMS LightToUnite for World AIDS Day 2005, 2006

+ BMS Reyataz + Sustiva Ad Campaigns

+ David’s Bridal Customer Experience Strategy

+ EMI Music Publishing Web Site Redesign

+ Fujifilm Technology Web Site Redesign

+ iClassics Identity + Web Site Redesign

+ IconNicholson: Social Retailing (sm) Concept

+ Regus Group Web Site Redesign

+ MasterCard Advisors Business Intelligence Portal

+ MasterCard International Ad Campaigns

+ Morgan Stanley Van Kampen Ad Campaigns

+ Project Rebirth Web Site Redesign

+ Regus Group Web Site Redesign

+ Ziff Davis Media Web Site Redesign

 

http://IconNicholson.com

 

CCSTO = CCO + CSO + CTO

SML Universe = See-ming Lee 李思明 SML + Universe

(Privately Held; Marketing and Advertising industry)

September 1976 — Present (31 years 1 month)

 

Working independently and/or collaboratively with artists, designers and engineers on projects solely based out of personal interests and motivations.

 

+ Carini Lang: Web Site 2005-2007

+ Duplexlab: Web Site 2004-2007

+ HMHnyc: eCommerce store

+ Jen Chen + Peter Evans Wedding360

+ Yale University: Athletic Department

+ Yale University: Discourses

+ Yale University: Kurosawa Film Festival

+ Yale University: The Yale Herald

 

http://smlUniverse.com

 

Senior Designer + Senior Interface Engineer

IconNicholson / IconMedialab

(Public Company; 501-1000 employees; Information Technology and Services industry)

September 2000 — August 2002 (2 years)

 

Became the first cross-competency employee in the company’s history worldwide and was responsible for planning, development and delivery of all key deliverables spanning across both design + technology disciplines. Devised and designed the first signage system for the New York location.

 

+ Advanstar: Hive4 Business-to-Business Portal

+ IconMedialab Web Site Redesign

+ IconNicholson Holiday Card 2001

+ IconNicholson Holiday Card 2002

+ MasterCard International: MasterCard Destinations

+ MasterCard International: Advertising campaigns

+ Prada Epicenter Store / New York: Prada Intranet

+ Prada Epicenter Store / New York: Prada Staff Device

+ Prada Epicenter Store / New York: Web ‘Vomit’ Prototype with Reed Kram + Rem Koolhaas

+ Songwriters Hall of Fame Web site

 

http://IconNicholson.com

 

Designer

NicholsonNY (IconNicholson)

(Privately Held; 51-200 employees; Information Technology and Services industry)

September 1999 — August 2000 (1 year)

 

Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.

 

+ Chubb Insurance: College Recruitment Portal

+ Chubb Insurace: Extranet

+ ebank.com

+ IBM: Small Business Solutions interactive prototype

+ WebMD: Live Events

+ Wall Street Rarities interactive galleries

 

http://IconNicholson.com

 

Intern / Freelance

Agency.com

(Public Company; 501-1000 employees; Information Technology and Services industry)

June 1997 — August 1997 (3 months)

 

Became the first non-shockwave-specialist in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed Agency.com's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.

 

+ British Airways: Worldwide Gateway

+ GTE: Advertising Campaigns

+ Lucent Technologies

+ Wait4it.com

 

http://Agency.com

 

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See-ming Lee 李思明 SML’s Education

 

Yale University

BA, Art, 1995 — 1999

 

Major

+ Art / Concentration in Graphic Design

 

Liberal arts education

+ Art / Richard Benson

+ Art / Graphic Design / Paul Elliman / John Gambell / Michael Rock

+ Architecture / Kent Bloomer

+ Computer Law

+ Computer Science

+ Economics

+ English

+ History of Art / Vincent Scully

+ Mathematics

+ Music

+ Operations Research / Eric Denardo

+ Organic Chemistry / J. Michael McBride

+ Physics

+ Psychology

 

Graduate-level classes

+ Chinese Literature

+ Graphic Design

+ Information Design / Political Science / Edward Tufte

+ Interaction Design

 

Activities and Societies

+ The Yale Herald / Photography Editor

+ Yale's Rumpus / The Country's Oldest College Tabloid / Information Design

+ Discourses / Asian American Journal of Art and Criticism at Yale / Graphic Design

 

http://www.yale.edu

 

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Additional Information

 

See-ming Lee 李思明 SML’s Websites:

 

SML = 李思明

SML Flickr = 李思明 + Flickr

SML Pro Blog = 李思明專業博客

 

See-ming Lee 李思明 SML’s Interests:

 

Algorithms, analysis, analytics, annual reports, architecture, artificial intelligence, audio, automation, autonomous agent, ballet, blog, brand management, calligraphy, cartography, cellular automata, charts, chess, code, color theory, communication, corporate identity design, data, design theory, dictionary, encryption, faq, forms, gadgets, go, graph theory, heuristic analysis, human-computer interface, heuristic evaluation, hypothesis, ice cream, icons, information design, interaction design, journals, languages, linux, manuals, maps, marketing, moleskine, motion design, music theory, nature, network theory, non-fiction, object-oriented programming, optimization, organic chemistry, patterns, photography, philosophy, piano, protocol, puzzles, research, scrabble, scripting, search engine, self-organization, shopping, signal, sound, strategy, symbols, symmetry, symphonic electronica, synergy, systems, thesaurus, typography, user experience, user interface, visualization, wiki, wit.

 

See-ming Lee 李思明 SML’s Honors:

 

2007

+ BBC, CBC, CNet, CNN Money, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post, Yahoo! (IconNicholson Social Retailing)

+ Step Best of Web (LightToUnite 2006)

+ WMA Outstanding Web Site (LightToUnite 2006)

 

2006

+ WMA Outstanding Website (LightToUnite 2005)

+ WMA Outstanding Website (Reyataz SoundJam)

 

2005

+ Graphis Interactive Annual 3 (Duplexlab.com)

+ Graphis Interactive Annual 3 (Project Rebirth)

+ Graphis Interactive Annual 3 (Songwriters Hall of Fame)

+ WMA Standard of Excellence (Regus)

 

2004

+ Media Magazine’s Creative Media Awards (MasterCard Weekends Matter)

+ New York Festivals Interactive Awards Merit Award (MasterCard Weekends Matter)

+ One Show Interactive Merit Award (EMI Music Publishing)

 

2003

+ One Show Interactive Merit Award (IconNicholson Holiday Card '02)

+ One Show Interactive Merit Award (Songwriters Hall of Fame)

 

2002

+ Communication Arts Site of the Week (Project Rebirth)

 

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See-ming Lee 李思明 SML’s Contact Settings

 

Interested In:

 

+ career opportunities

+ consulting offers

+ new ventures

+ job inquiries

+ expertise requests

+ business deals

+ reference requests

+ getting back in touch

 

View the full profile of See-ming Lee 李思明 SML

 

+ See who you and See-ming Lee 李思明 SML know in common

+ Get introduced to See-ming Lee 李思明 SML

+ Contact See-ming Lee 李思明 SML directly

 

View See-ming Lee 李思明 SML's Full Profile

 

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About LinkedIn | Privacy Policy | Help & FAQ | Advertising

 

Copyright © 2007 LinkedIn Corporation. All rights reserved.

 

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SML Copyright Notice

Copyright 2007 See-ming Lee 李思明 SML / SML Flickr / SML Universe. All rights reserved.

Aura video for Nanette Lepore / Social Retailing® at Bloomingdale's in NYC.

 

Animation (one for each line of clothing)

+ 1940s Cuban Getaway: You choose Mambo Salsa, Wine or Cuba Libre?

+ Italian Vacation: I see your plan says Ferrari by day, Vivaldi by night.

+ Rockabilly: I agree there is nothing sexier than a little rebellion.

 

Typography

+ Beret LT Std

+ Bickham Script Pro

 

Medium

+ Rotated (portrait) 1080p HD Displays

 

Year

+ 2007

 

Agency

+ IconNicholson

 

Team

+ Design / Typography / Animation: See-ming Lee

+ Copywriting: Paul D'Addario

+ Soundtrack: Brian McBrearty

 

Copyright 2007 Nanette Lepore. All rights reserved.

 

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SML Wiki: Social Retailing

wiki.seeminglee.com/social-retailing

 

Social Retailing® is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007 (NRF07). It made its first appearance to the public at Bloomingdale's in New York City in March, 2007 during Nanette Lepore's Keds Shoe Launch promotion.

 

The concept was named Time Magazine's Invention fo the Year 2007 and is currently patent-pending.

 

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SML 1080p HD Simulcast

+ www.flickr.com/photos/seeminglee/4216530819

+ www.vimeo.com/8400354

+ www.youtube.com/watch?v=S-CpiDBQKjU

Time Magazine: 2007: The Best Inventions of the Year: IconNicholson Social Retailing

 

Hot or Not?

 

You know the feeling. You try on a shirt at the store and think you look pretty fly, but you need a second opinion. With Social Retailing, developed by IconNicholson and shown at Bloomingdale's in March, you can send a video to your friends' cell phones and instantly get their vote. You can also try on outfits virtually using a mirror that shows how fab they might look—or not.

 

Available 2008

 

iconnicholson.com

 

Related SML Universe

+ SML Del.icio.us: IconNicholson + Social Retailing

+ SML Pro Blog: IconNicholson Social Retailing = Time Magazine's Best Inventions of the Year 2007

+ SML Wiki: IconNicholson

+ SML Wiki: Social Retailing

iconnicholson.com/nrf07

 

Nanette Lepore came to IconNicholson because she needed to reach out to a younger audience. Her new line was coming out and was going to be premiered at the Bloomingdale’s flagship store in New York.

 

The solution was Social Retailing, which was first unveiled at National Retail Federation’s (NRF) BIG show in 2007.

 

An interactive mirror provides on the spot feedback and ambient aura animation while beaming the customers’ in-store experience across the Web via live video feed. Friends on the Web can send messages and clothing suggestion to the customers. Customers can also try on outfits virtually using the mirror that shows how fab they might look – or not.

 

Awards & Recognitions

+ Time Magazine’s Invention of the Year

+ Patent-Pending

+ BBC, CBC, CNet, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo! press coverage

 

SML Roles

+ Concept

+ Interaction Design

+ Aura Design

 

SML Flickr Tags: Social Retailing

SML Wiki: Social Retailing

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

iconnicholson.com/nrf07

 

Nanette Lepore came to IconNicholson because she needed to reach out to a younger audience. Her new line was coming out and was going to be premiered at the Bloomingdale’s flagship store in New York.

 

The solution was Social Retailing, which was first unveiled at National Retail Federation’s (NRF) BIG show in 2007.

 

An interactive mirror provides on the spot feedback and ambient aura animation while beaming the customers’ in-store experience across the Web via live video feed. Friends on the Web can send messages and clothing suggestion to the customers. Customers can also try on outfits virtually using the mirror that shows how fab they might look – or not.

 

Awards & Recognitions

+ Time Magazine’s Invention of the Year

+ Patent-Pending

+ BBC, CBC, CNet, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo! press coverage

 

SML Roles

+ Concept

+ Interaction Design

+ Aura Design

 

SML Flickr Tags: Social Retailing

SML Wiki: Social Retailing

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Design: Nanette Lepore

 

View large

 

Canon 10D

Canon EF 100mm f/2.8 Macro USM

Canon Macro Twin Lite MT-24EX

100mm, 1/125 sec, f/13, ISO 100

Social Retail - TcTalks: Barcelona Retail - Armany Beauty

 

Maria José Barrera [L´Óreal Luxe].

 

+info: lahoraalternativa.blogspot.com.es/

Features celebrities such as Andrea de Cruz, Nadya Hutagalung, Irene Ang and Robin Leong.

Social Retail - TcTalks: Barcelona Retail

 

Juan Luis Polo [Territorio Creativo].

 

+info: lahoraalternativa.blogspot.com.es/

Social Retail - TcTalks. Barcelona Retail - Facebook

 

Fernando Gracia

 

+info: lahoraalternativa.blogspot.com.es/

Social Retail - TcTalks: Barcelona Retail - Ecommerce

 

De izquierda a derecha: Ángel Culebras [Territorio Creativo], Ángela Cabal [Mr Wonderful] y Javier Aracil [Mr Wonderful].

 

+info: lahoraalternativa.blogspot.com.es/

Social Retail - TcTalks. Barcelona Retail - Tuenti

 

Sebastián Muriel.

 

+info: lahoraalternativa.blogspot.com.es/

Social Retail - TcTalks. Barcelona Retail - Cortefiel

 

Fatima Doñoro

 

+info: lahoraalternativa.blogspot.com.es/

Time has published their annual listing of the “Best Inventions Of The Year” and in the Fashion category is IconNicholson’s “Social Retailing” concept which was shown at Bloomingdales’ in March and featured fashions from Nanette Lepore. (Yes, I work at IconNicholson.)

 

You can read all about Social Retailing and check out some of the cool technology on the IconNicholson web site.

 

johnfederico.brandbrains.net/archives/2007/11/03/do-these...

Social Retail - TcTalks. Barcelona Retail - Mobile Dreams

 

Alberto Benbunan.

 

+info: lahoraalternativa.blogspot.com.es/

Social Retail - TcTalks. Barcelona Retail - Social Loyalty

 

Julio Fernández [Territorio Creativo].

 

+info: lahoraalternativa.blogspot.com.es/

12 January 2012

 

The HUB shop! Different people rent out the boxes each month. A co-created social retail outlet. And they offered us tea too.

 

thehubshop.nl/

@thehubshop

12 January 2012

 

The HUB shop! Different people rent out the boxes each month. A co-created social retail outlet. And they offered us tea too.

 

thehubshop.nl/

@thehubshop

*SCAPE's first ever partnership party brought together corporate partners and potential retailers to learn more about *SCAPE, its conceptual spaces and possibly first ever social-retail colony concept. More info on our website.

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