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With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers. In fact, Google has rolled out a Mobile-First version of its search engine index–this is the massive catalog of data on every web page in existence.

 

With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.

 

In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here’s a complete guide to what this means.

 

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Challenges presented to SEO

 

With the Mobile-First indexing, Google may organize their index based on entities–this includes how keywords and language interact with entities. Google wants to understand the relationships between different ideas and their descriptions.

 

Here’s how Dave Davies, a columnist at Search Engine Journal, describes entities, “an entity is not simply a person, place or thing but also its characteristics. These characteristics are connected by relationships. If you read a patent, the entities are referred to as ‘nodes,’ and the relationships as ‘edges.’”

 

Think of the Knowledge Graph, and how Google organizes a hierarchy of relationships. It is not based on language, but, is rather a conceptual idea of understanding. And, entities can be depicted by feelings, concepts, keywords, pictures and more.

 

If Google’s updated index was based on entities, then it no longer has to search through languages and keywords. Google can, instead, look at entities and then move to varying languages as needed. Even domains and brands can be entities. For example, all of Google’s global offices and international websites can be grouped together and considered one entity.

 

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Taking it a step further, a brand’s entity could include videos, apps, podcasts, maps, and more. But, with search engine optimization, it’s keywords that matter. Yet, a more efficient form of search is to search by entity. Yet, entity indexing has been a modifier with Google for a while.

 

But, the Mobile-First indexing may mean that the index will be organized based on the Knowledge Graph–as opposed to the link graph. As they say, Google giveth and Google taketh away. Google may have created the link and keyword-building community, but they can also take it away. Entities are powerful because they offer a more efficient way to search, and they overcome language barriers.

 

With the Mobile-First indexing process, Google may evaluate content for its mobile functionality with the domain considered an entity. Old desktop content will remain on the index, but, won’t receive any value. Links will still play a role, but they won’t be as important for indexing. Over the long run, Google may replace the link graph with a version of a Real User Metric.

 

Instead of looking at how Mobile-First indexing will affect the crawling of your site, think about how the bot will render pages. If domains and URLs are simply facets of a domain entity, then crawlers can always look at deep links and regular web URLs. Google might even index CSS grid layouts.

 

Perhaps it will be like removing the paper version of documents and replacing them with their digital counterparts. With the digital version, you wouldn’t need multiple copies in multiple languages–just one version can be translated instantly.

 

Moving towards an AI-First strategy

 

The initial days of the Internet saw around 300 million people searching for basic queries and answers. Today, there are around 3 billion Internet users. Google CEO Sundar Pichai sees a logical transition from Mobile-First to AI-First. Google Assistant is already available, but that is only the beginning. Consider Amazon Echo, and self-driving cars.

 

In fact, all the tech giants, and startups are investing in AI. This is a world with universal computing, available on connected systems at home, in the car, and at work. Think of how smart appliances will affect search and so on.

 

You see, it won’t be just about devices–it will be about screens and the types of screens. Eventually, we’ll have holographic screens so, devices won’t really be needed either. How people access and interact with data will continue to evolve. And, your business should respond accordingly.

 

Cross-device data

 

Think of the impact Mobile-First indexing will have on the world. In the long run, it appears to be a push for multi-sensory data across a wide variety of devices that bridge the gap between on and offline resources. In terms of online shopping or mobile shopping, retailers might move from having to update their inventory every 24 hours to utilizing Just-In-Time (JIT) inventory processes.

 

Through product sensors, Google can pull information from many sources including driverless cars and home appliances. Through connected devices and Big Data, every company will become a tech company by default.

 

Think of AI, combined with voice search, cloud data, and more to create seamless shopping delivery for any product or service you can imagine. And, Google has been rumored to be working on a cross-device OS that supports both the Android OS and Chrome.

 

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Fully optimize your mobile site

 

When it comes to search, the objective is to have your entire site–fully available–for searchers to view. It can be a struggle to strip content that may clutter smaller screens. How do you decide what you can afford to strip down? Since Google announced its strategy to move forward with a Mobile-First index, the question remains how this action may affect the structure of the web.

 

In addition, stripped down content affects link structure–which, is what helps raise your rankings on the search engine results pages (SERPS). Furthermore, it is still unknown how Google will crawl with its bots. Will the bots also be Mobile-First? On the other hand, what if the bots are mobile-only?

 

In this context, it is critical to remember that Google isn’t eliminating the desktop index–they are just putting mobile first. And, it makes sense since most search traffic now comes from a mobile device. Google is in the business of ensuring high-quality and relevant results. As such, they have to meet the needs of the modern market.

 

At the same time, they want to find good content–and, that requires the desktop bots. Here is what Google wrote in their announcement:

 

If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site.

 

Google is stating that it’s better to have a fully functioning desktop than it is to have a broken mobile version.

 

In terms of links, this means that external links can be picked up in both the desktop and mobile site. If you have good, in-content links, they will show up in both the mobile and desktop crawl.

 

With Google’s index, the mobile version of your site will be the launch pad. For instance, when you view crawlbot traffic heading to your site, you should see an increase in the Smartphone Googlebot.

 

Even if you still only have a desktop version of your site, you can still be included in the index–but, the price is fully-optimized mobile sites may experience a rankings increase.

 

To put it another way, your mobile site may be considered the main version of your webpage. As a result, now is the time to fully optimize your mobile site.

 

Make sure your mobile site is equal to your desktop version

 

If you have implemented responsive design, then, Google’s Mobile-First change should not have a significant impact.

 

Yet, even with a responsive site, you want to verify that your mobile page speed, load times, and images offer a consistently good mobile experience. On the other hand, if you have a distinct mobile site, you should check for the following items:

 

Metadata–Make sure all titles and meta descriptions match your desktop.

 

Structured data–Include the same structured data markup. Use mobile versions of URLs shown in structured data.

 

Social metadata–Your mobile site should have the same social metadata.

 

App indexation–Make sure you’re using a verified mobile version.

 

Search Console verification–Add your mobile site.

 

Content–Add all your valuable content to your mobile site, and ensure it is crawlable and indexable.

 

Switchboard tags–Implement mobile switchboard tags.

 

Server capacity–Your servers should have the ability to handle a larger crawl rate.

 

Back in 2015 and 2016, released an updated called Mobilegeddon that was designed to make the web more mobile-friendly. But, for years, Google has been rewarding sites that offer full mobile compatibility. To Google, mobile-friendly means sites that can be viewed correctly on a mobile device.

 

Google wants to make sure that people can view your page nicely, along with all your content, without having to zoom or scroll down repeatedly. You should take a gander at Google’s mobile friendly test to see if any of your mobile pages can use an update.

 

Google wants your mobile site to convey the bare minimum of mobile-friendliness. Yet, with the Mobile-First index, it makes sense to go the extra mile.

 

When you consider the fact that most of the world’s information was created in the past several years, it makes Google’s efforts seem astounding in terms of cataloging all that information. Google wants the information, and, also, how to access that information. Yet, when you update your site, it is often the case that old content remains.

 

So, there is new content being added every second–to the index–and, this is on top of old content. At the same time, Google has warned us against removing old content so that archives remain for searchers.

 

Given the vast amounts of data, Google has to keep up by making their processes more efficient and applying more stringent standards to their algorithms. They use sorting signals such as micro-formats and Schema to help keep crawling simple.

 

What about the loss of the URL?

 

The Mobile-First strategy isn’t just about how things are admitted into the index, but how they are organized. The Mobile-First strategy seems to infer a future that isn’t as dependent on URLs for organization.

 

Google has consistently used metadata and URL structure to organize their index content. As a result, people too the one URL per piece of content strategy. Since the Internet is consumed by visiting URLs, this may change.

 

There are vast amounts of data that is online, but, cannot be conveyed through a browser–this is the data tied to Big Data and the Internet of Things (IoT). Moreover, it is only accessible through APIs. But, Google wants the ability to use this information in their index and algorithms.

 

To illustrate, with Google Now on Tap, content is lifted through feeds and APIs–they don’t always have a URL. When the URL is no longer necessary, then apps can compete directly with websites. So, Google can then focus on mobile experiences, rendering, and speed. Google has also been emphasizing the use of things such as AMP and PWAs.

 

For example, AMP content lives on a URL generated and hosted by Google. The same is expected of Android Instant Apps. While Google did create the link-economy, it is now trying to distance themselves from it. Google has been moving towards XML feeds, Schema, and on-page structured markup.

 

Prepare for index launch

 

The top SEO companies have been preparing their clients for a couple years now. For those that still need to prepare for Mobile-First indexing, keep in mind that there will not be a new index or a separation between a mobile and desktop index. What Google is doing is changing how new content is added, with a Mobile-First perspective.

 

In June 2017, Gary Illyes stated it could take a few years before Google gets to an only mobile index. But, Google is already rewarding optimized mobile sites right now.

 

Here’s what you need to prepare for: Google rankings will be impacted if your mobile version is distinctly different from your desktop version or if it contains a lot less content. Since your mobile site will be treated as your primary site, it will affect how searchers view the value of your content and offerings.

 

Consider this: Google has consistently updated algorithms to place a priority on sites with mobile-exclusive functionality. These can include Accelerated Mobile Pages (AMPs), and more. Although, there will be instances where the desktop version will be considered for rankings, such as if you don’t have a replicate mobile version of a specific page. Nonetheless, you should track search results for both mobile and desktop.

 

There just isn’t a guarantee that Google will crawl your desktop site once they’ve seen your mobile site. What’s the takeaway? Don’t launch your mobile site until it is completely ready for crawling and indexing.

 

A broken mobile site will hurt your rankings. Make sure your mobile version contains the same valuable and relevant content as your desktop site.

 

Where does Voice-First stand in a Mobile-First world?

 

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There isn’t any question that modes of human-machine interaction are expanding into the spoken word. As people grow more accustomed to the trend, it will soon traverse from personal and home use to business and commercial use.

 

If you love science fiction, you may notice it has often turned out to be a self-fulfilling prophecy. If you want to view the future, just watch any of the recent sci-fi movies and television series airing today. Voice-based computer systems have been introduced into popular culture through TV shows in the 60s such as Star Trek and The Twilight Zone.

 

We’re still waiting on flying cars, but that’s another topic. Anyway, using our voices have become as commonplace as we’ve seen of the Hal 9000 in Space Odyssey or Jarvis of Iron Man. Right now, voice search is often used for actions such as:

 

Searching for something on the Internet

 

Getting directions

 

Calling/texting someone

 

Checking the weather

 

Scheduling a reminder

 

Setting an alarm

 

Viewing sports scores

 

Finding jokes

 

Playing music

 

Opening an app

 

Checking email

 

This is just the start. Voice is simply a natural extension of our physical-based outputs from typing and tapping. Consumers are wanting this option to expand in more complex ways. Once you use voice, you just want to keep using it. As a result, it’s quite easy to see the potential.

 

This is transforming the end user experience by executing more than one task, quickly. For example, voice-first is hands-free so, users can give commands to multiple systems within a matter of seconds–there is no need for a physical interaction.

 

The Voice-First movement used to be screen-first, but that has changed with Google Home, which has no visual display. Google Home relies completely on audio. Taking the form of smart speakers, these devices may also utilize cameras for visual input.

 

Now, think of Google Actions, which is a digital option for ranking. Google Actions are part of the Google Assistant software that lets you interact seamlessly with Google Home. Through cloud-hosted utilities, users are taken through a series of questions to determine what they need and want.

 

It’s a trend worth your attention because it seems that Google is doubling-down on these types of technologies. Google has certainly made a strong push to incorporate Google Home and Google Assistant into many of its suites.

 

There are over 400 million devices that have Google Assistant. Google Assistant and Google Home can also work with or without a screen. So, they are ideal for the IoT. Companies can also take Google Actions and incorporate it into their systems.

 

Google Assistant does conflate searches for actions or commands. And, AI can be programmed to understand the varying preferences, based on voice.

 

This means the system can comprehend various intents. With this in mind, Google’s Mobile-First index may use different algorithms for search implementing those with AI feedback and voice-first choices. Then, the entire search experience could change significantly. Each device will have a different AI response and search intent.

 

The index will have to change in response. You’ve probably already noticed how Google is moving away from no-click search results with answer boxes, visual representations, and even sounds. What’s the point of click-free search results? They can be read out loud with or without a screen.

 

And, they are truly Mobile-First. It also means that many queries can be given an increasing number of click-free results–something altogether different from the reliance on URLs over the years.

 

Traditional web results may still be in place, and Mobile-First may still utilize the same ranking factors, but mobile-first options will rank higher. Google seems to be pushing for a screen-free, eyes-free type of interaction.

 

In terms of Google Actions, it can be activated by simply using a registered keyword. This then launches a verbal dialogue. And, it seems to be a point of entry for the future with the IoT. A question will find answers, and a command executes an action.

 

For instance, you can find out if a store carries organic, locally-grown strawberries, then voice a command to have them delivered to your preferred address. With the right technology, you can ask a question then direct a related action.

 

Since Google has been focusing their research and development on AI and the IoT, it makes sense that this would be where the push is directed. In January 2018, Google’s CEO said that AI is more innovative than electricity. Google had already integrated AI into Google Now-on-Tap.

 

Then, through entity understanding, these technologies can determine a user has a query or wants to take an action. Perhaps, Mobile-First indexing will place different ranking factors on the type of query and device. Google Assistant doesn’t need a screen to work. Think of results that are compatible with the technologies used.

 

A screen-free voice query would not need a URL. When using voice, people expect a quick response. Of course, voice search isn’t at the stages where it would be useful for writing an epic novel, and performing all the necessary research, but it will get there.

 

Nonetheless, voice searchers don’t want to hear about a long list of URLs. So, Google has started to offer more results in the form of questions and answers. This helps to increase the potential to have a conversation.

 

Take a look at Google Maps, and you’ll see the “business finder” already offers interactive questions and answers. There are many “yes” or “no” and “multiple choice” answers. And, multiple-choice is a good fit for AI. Yet, Google will also include more Featured Snippets that show several snippets at once.

 

You can then select the most appropriate snippet based on your query. The more you play with snippets, the better the AI can organize your options based on your previous clicks–incorporating machine learning.

 

The more you interact with Google, the better your results will be. Just as mobile phones can index your data such as purchases, travel, meetings, and more. With AI, personalization will increase dramatically. More personalization makes it difficult to predict how rankings may change from one day to the next.

 

On the other hand, if you have strict privacy settings, then accurate results may not come as quickly. Nonetheless, this makes it difficult to grasp in terms of SEO. Voice-first can truly change the dynamics with intuit meaning and personalization.

 

To illustrate, stressed words can show intent. Google would provide cards of different feeds, and the user chooses the card/feed of their preference. The AI system then catalogs those choices for future reference. It feels similar to the knowledge graph method of organization with hierarchies.

 

With the knowledge graph, you can extend your voice query to a conversation based on relationships to your feed choices. Say you want to learn more about cats, then you are sent a series of verbal prompts and perhaps receive this question, “Would you like to learn more about orange American tabbies, or something else?” The prompts and voice-only search will take you down a relational path to get the information you need.

 

Think of designing your content to meet the needs of voice-first devices. The removal of screens makes these devices appear almost magical.

 

In a decade, it’s safe to assume that over half of all computer-based interactions will be voice-first. How will you transition your SEO, business, advertising, and product models?

 

Get information straight from Google

 

Since Google designs their index, it is important to make your mobile updates based on Google’s guidelines. The rollout will continue in batches, some larger than others. During this time, many assumptions will be made regarding what types of features your mobile site needs to have and what to eliminate.

 

It’s your site and your decisions but always refer to Google before making any changes. Google made the move because, in 2015, more searches were made on mobile–including the U.S. and Japan. When searchers type in a query, Google needs to provide results fast.

 

To illustrate, many ask about rel=canonical/switchboard tags. According to Google, you should leave them as is.

 

The Internet has billions of pages, searching through every single one would be too slow. As a result, Google uses web crawlers to view the database or index. Google creates the index by saving pages. Previously, the index was tailored for the desktop. Now, it will cater to mobile.

 

Make sure your site is responsive

 

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To get through this indexing change as successfully as possible, the recommendation is to use responsive web design. It is a design that implements one model for both your desktop and mobile site that will fit almost any device screen. It also removes the obstacle of requiring searchers to type m. before your site’s URL.

 

The name “responsive” means the site automatically responds to a different screen size and configures its content to function seamlessly. It changes the layout to meet mobile usage. Since you are now aware of Google’s Mobile-First indexing change, the time to use responsive design is now. Take a look at the statistics for your mobile viewers, vs. your desktop viewers, and you won’t have a more convincing reason to switch to responsive design.

 

Then, take a look at your competitors’ sites on multiple devices. Are they easy to navigate? Updating your site with responsive design isn’t outrageously difficult. You either hire a web designer with responsive design experience–which, most have. Or, you can use a web hosting service that lets you create a responsively designed site on your own.

 

There are also responsive templates you can purchase through sites such as WordPress. There isn’t any excuse not to go responsive. While Google isn’t going to immediately purge your heavily-indexed desktop site, having a matching mobile site will ensure your pages continue to rank well.

 

Add to that dynamic serving where the server responds with varying HTML and CSS depending on the request, and this is all on the same URL. With dynamic serving, you get the best of both worlds. All you need is one URL for all devices.

 

Plus, consider the time savings you would accumulate when you no longer have to manage two completely different sites. If your site is responsive, you’re ready. And, Google may force all web pages to go responsive anyway.

 

URLs may not be the best for indexing

 

Google CEO Sundar Pichai wrote this in his 2016 Founders Letter, “We will move from mobile first to an AI first world.” Since then, he has restated this sentiment several times. So, think of AI in terms of SEO. AI requires the processing of relationships and content. Chatbots are powered by AI. And, they don’t require a website to get the answers they need.

 

In fact, elements of AI can be plugged into any website or mobile app. In addition, AI can be incorporated into the Internet of Things (IoT). As Googles continues to develop the best AI systems in the world, the need to have access to big data in real time.

 

What does this mean for URLs? It means that URLs are holding that process back. Since websites have become much more sophisticated over the first days of the Internet, Google has had to focus more on user experience and the content offerings.

 

Since the web continues to grow at an astronomical pace, reliance on URLs becomes more inefficient. On the other hand, Google has been able to use cloud-computing to host pages of databases–this is much more cost-efficient than crawling URLs.

 

Google can just tap into APIs, XML feeds, ServiceWorkers, and JSON-LD feeds. Add to these facts, the prevalence of Google Home and Amazon Echo usage–these devices don’t have browsers and sometimes, they don’t have screens. Google has to embrace all types of devices in the way it presents results.

 

Consider developing a mobile app

 

If you want to dive headfirst into Google’s Mobile-First indexing strategy, then you might as well create a mobile app for your site. While this means managing two sites, there may also be a time when Google focuses on app streaming and goes “mobile-only.” Might as well get a head start.

 

You might have already noticed the number of mobile users is much larger than desktop users. Given that metric, your app stores are also filled to the brim with apps. Furthermore, research has shown that many users prefer mobile apps to mobile websites.

 

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When going the mobile app route, think of it in terms of the user experience. Since Google has been moving towards placing a prominence on user experience, then a mobile app offers a more personalized route.

 

Apps can be designed to provide geography-specific content in addition to monitoring user engagement and offering settings customizable based on user preferences. So, every user can create an experience unique to their needs. This is different from a responsive site that is optimized for mobile, but, may not offer as many personalized options.

 

Then, there is the notifications tool where you no longer have to use email to reach your customers–you still should, but you now have another avenue of communication through mobile app notifications.

 

You have either push or in-app notifications. This is one of the many reasons why so many businesses are making the move towards creating a mobile app. In-app notifications are only viewed when a user opens the app–so, you already have their attention.

 

Not to mention, apps can work even in offline mode–they still provide users with basic functionality, which is different from websites that need an Internet connection. And, there aren’t any restrictions such as a “back” or “refresh” button. Apps don’t really need to be refreshed. Users simply “tap,” or “swipe,” to get what they want.

 

The mobile app also offers a different branding experience. Your company can experiment with new styles and features or let your users customize the appearance based on their liking–this goes back to a positive user experience. And, keeping in line with Google’s Mobile-First indexing strategy, mobile users spend 86% of their time on mobile apps.

 

The mobile app gives enhanced brand presence for your business. Even when users aren’t actively engaged with your app, the icon serves as a small advertisement on their device screen. Plus, mobile apps can be designed to work a lot faster than a mobile website. Since data is often stored on the mobile devices, retrieval is much faster. Users enjoy faster load and access times. And, Google will notice.

 

Optimize your mobile check out process

 

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To increase conversions, your mobile site must be optimized for quick and easy checkout. Today, billions of dollars are spent on mobile e-commerce. As it stands, to improve their ecommerce SEO, every company must scrutinize their mobile checkout process. Here’s what you should do:

 

Eliminate pinch and zoom. This seems pretty straightforward. The days of customers accepting “pinch and zoom” activities are over. You can expect more bounces and cart abandonment if your customers have to pinch and zoom their way through the checkout process.

 

Make the checkout process easy. Even in the age of the Internet, customers still want to feel safe when purchasing something online or through a mobile app. One way to make them feel more secure about the process is to simply give them what they need.

 

Use only short forms, and, make it easy to check out–in just a couple of taps. The last thing you want is for customers to quit when they’ve almost completed the process.

 

Incorporate security seals. Prove that you have implemented adequate security controls to keep financial data safe. With cyber-theft at an all-time-high, mobile customers will patronize sites that show security icons at checkout.

 

These security icons help to build trust, and trust leads to conversions. You can also incorporate credit card logos from global brands such as Visa, Amex, and Mastercard–as long as it doesn’t clutter your mobile space.

 

Allow your users to check out as guests. You’ll get more conversions if you let people check out anonymously. There are many shoppers who don’t want to submit an email address and password, but, would still like to purchase your products or services. These people have been burned by other companies who have either spammed their inbox or sold their information to third parties.

 

So, give them the option to checkout without having to register. This speeds up the process, especially on a mobile device. They can always register later, at their convenience. If they like your products, they will usually end up registering anyway.

 

Make your buttons readable. Ensure that your checkout buttons are readable and easy to tap. Also, space them well so that customers won’t accidentally tap on the wrong button.

 

Eliminate pop-ups during checkout. Everyone hates popups. Don’t let them stand in the way of making another sale.

 

Take a look at how Google incorporates Google Wallet as a cross-device payment system. It is secure on any device too. It can hold multiple payment options from credit cards to PayPal. It can also be used for instant payments to services such as Netflix, and a variety of mobile apps.

 

Also, Google Home and Google Assistant offer cross-device shopping experiences both within and outside the Google world. All it takes is a voice command to make a purchase. This offers a secure and seamless shopping experience–as your checkout experience should be.

 

It’s important to adapt to the evolving landscape of this space. You don’t have to reinvent the wheel; just rely on Google’s existing systems.

 

Use accordion menus to save space

 

An accordion menu expands to show hidden information. As a result, mobile sites can include much more content without taking up more space.

 

In the past, many worried that Google will penalize their site for hidden content–with the Mobile-First indexing strategy that will no longer be the case for mobile sites. The reason is Google wants the mobile site to include as much valuable content as possible–that can be difficult when device screens are smaller.

 

So, the accordion design element can help to implement more content without displaying too much content all at once. The user gets to decide what they want to view. They also help to prevent mobile sites with too much information, that require users to keep scrolling. Users don’t want to interact with mobile sites that display too many disparate and unrelated pieces of content.

 

Moreover, they don’t want to scroll to the bottom of the page just to get the answer to a question. Instead, the accordion design element tells users exactly what the site is about and gives them easy access. Plus, they also function as section headings.

 

By condensing information, in limited spaces, mobile sites can enhance the user experience and please Google at the same time. By using jump links, and persistent accordion headings, mobile sites can effectively keep users engaged with the site. While accordion menus don’t work for every mobile site, they can work if you need to condense a lot of content.

 

Don’t even think about using Flash

 

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Google simply prefers HTLM5. In fact, Google has been phasing out support for Flash for a while. In the past, Flash has worked for displaying rich media. But, HTLM5 offers lower power use with quicker load times. So, don’t even think about using Flash on your sites.

 

What about Java?

 

Java has massive open source support, with many libraries that make it easy to access what you need in terms of development. Plus, it offers protections for potential issues that come with native code such as bad pointer usage and memory leaks.

 

Furthermore, Java gives you the ability to create sandbox applications with heightened security. While many platforms decline after a while, it seems that Java continues to be a premier software and mobile app platform. It is already used substantially in big data, mobile, enterprise applications, and more. In addition, the number one platform in the world is Google’s Android platform.

 

And, many developers use Java to build Android apps. As apps move to smart and connected devices such as TVs, and refrigerators, you’ll notice they use Java too. Java’s current iteration also features JSON APIs, modularity, and more.

 

You also get support for the latest Web standards and the cloud. It appears to be a good language to use for a mobile-first outlook.

 

Should I follow the Web AMPs trend?

 

Launched in February 2016, web AMPs (accelerated mobile pages) are the latest and greatest in terms of web development. You get a remarkable UI with seamless in-app browsing. AMP results also tend to rank at the top of the page.

 

Google created AMPs to improve load times, rendering and more. In fact, these AMPs can be rendered either in the browser or in WebViews. This open-source design was built to improve mobile sites.

 

As a result, if you are seeing large amounts of traffic–switching to AMP will improve performance, as well as easing the load on your servers. Furthermore, it enhances the user experience since it provides faster loading times. So, you can achieve lower bounce rates and better engagement.

 

These are also independent documents as opposed to stores of metadata. There isn’t anything you can compare an AMP to anything since AMP does not have a dedicated client, besides the browser. It is basically a set of specifications and technologies infused into this product.

 

It is also a lighter version of HTML cached on Google’s cache. According to the AMP Project website, over 1,000 AMP articles are published each day and return mobile users have gone up from 51% to 63%. If an increasing number of your visitors are coming from mobile sites, then you should switch to AMP.

 

With regard to SEO buzz, AMPs have gone further than Facebook’s Instant Articles. When you consider that 53% of web pages are abandoned when they take over three seconds to load, it makes sense. In fact, conversions can go down by up to 7% with just a one-second delay in load time.

 

AMPs load your pages 4X faster. Also, because it is open source, it is consistently updated. Moreover, it can reduce document size. What’s most important? Google encourages publishers to use AMP.

 

Because of its speed, you will notice an improvement in your SERPs ranking. You’ll also achieve a better Google Page Speed Insights score. Since Google is on the path of Mobile-First indexing, then now is the time to get your mobile site in order.

 

PWAs vs. AMPs

 

To be clear, AMPs are fast-loading web pages built for mobile. Progressive web apps (PWAs), are mobile web pages that offer an app-like experience. So, you can access content while offline and even send push notifications. PWAs also offer fast loading times, and, are reliable regardless of Internet connection.

 

You can access both AMPs and PWAs via URLs. Some say PWAs may replace the standard mobile app. It’s highly possible since a PWA offers the benefits of a mobile page an app all at once. You can also manage all of it together.

 

So, why do we have mobile apps if we now have PWAs? Well, there is the ServiceWorker, which is JavaScript that can run outside of your webpage. It runs even when your browser isn’t up. In the past, web apps only worked with a live network.

 

The ServiceWorker has two parts, an app shell that controls the behaviors of the display and the part that controls what elements are cached in the mobile device’s local storage.

 

Thanks to the ServiceWorker, it can work offline and execute push notifications. Also, PWAs offer the power of an app without the need for installation. Not to mention, Google has already stated they will automatically index PWAs in their App store.

 

Google has struggled with indexing and crawling native app content. For starters, it’s already difficult with Android apps and even more difficult with iOS apps. As a result, Google uses APIs to translate the content. In addition, Google has to align web content with app content.

 

Here’s the kicker: The majority of native apps can be switched over to become PWAs. When a website has an app manifest, (which hosts the app icon), and a ServiceWorker, it is just like a PWA. The next steps are just to make modifications in design and to incorporate app behaviors.

 

The only difference is, while designing your PWA, it is crucial to think like a mobile developer. With PWAs, you get a seamless experience on any device that doesn’t require app-specific programming.

 

Plus, PWAs can store app-states in the cloud so that users can pick up where they left off on any device. Google Assistant has also improved its ability to interact with PWAs. Moreover, PWAs require less storage space, so that mobile devices won’t be drained.

 

So, regardless of OS, PWAs can work on more devices than other design types. They can be displayed on the desktop and mobile, including the iPhone. Then, there is the fact that Google has been switching many of their basic Android apps such as YouTube, Contacts, and News into PWAs. This seems to be a signal.

 

What you can do is use both the PWA and an AMP. You start the user with an AMP page. On the next click, they can then be taken to your PWA. How is that possible? Google introduced . Blending the two together is what Google calls PWAMPs.

 

Final thought

 

SEO is important to your business, but don’t freak out. The information and tactics above will help with your preparation for Google’s continued Mobile-First rollout. For now, place a priority on your mobile experience. Nonetheless, Google consistently makes frequent changes. We’ll keep you up to date with the latest resources to ensure you’re always one step ahead.

 

The post How Google’s Mobile-First Index Works: Important SEO Best Practices appeared first on HigherVisibility.

 

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In the past, I did a blog post on the cost of SEO services, and why going too cheap could actually cost you a lot more money in the long run.

 

This time around, I’m going to talk specifically about the cost of one of the most important components of SEO: link building.

 

The truth is, getting real, high-quality backlinks to your website isn’t free. It costs money, often a significant amount of money. But ultimately, if done correctly, the return on your investment can make link building services from a good SEO agency well worth the money.

 

In this post, I’m going to give you a basic breakdown of where the costs lie when it comes to link building. You’ll be able to see that it can add up pretty quickly, and that building backlinks that matter is an intensive and time-consuming process.

   

Why Link Building Matters

 

You might wonder if maybe you can skimp on the link building and still rank. If there’s very, very little competition for a particular keyword, then maybe it’s possible. But at the end of the day, you really do need backlinks.

 

When Google came onto the scene way back in the late ‘90s, what set them apart was the fact that they took backlinks into account. Believe it or not, using a search engine used to be rather challenging. You had to figure out the right combination of terms, often using Boolean operators, to find what you were looking for. It was all too easy to come up with results that were totally irrelevant.

 

Google changed the game by using their Pagerank algorithm, which is actually no longer in use, to take a website’s backlinks into account. They didn’t just look at keywords on the page. Instead, they also looked at how many other websites were linking to a particular page. This ended up being very effective for bringing up relevant results, at least compared to competing for search engines at the time.

 

Taking backlinks into account was what helped Google dominate web search. Today, they’re one of the world’s most powerful companies, and they’re even involved in cutting-edge research into things like self-driving cars and artificial intelligence.

 

Google’s algorithms have been continuously improved and refined over the years, but backlinks are still a major factor. If you want to rank, having proper on-page optimisation and great content is just the beginning. You also need other websites to link to your page.

 

A while back, Moz published an article that actually examined the question of whether you can rank in Google without any links.

 

The data they were able to gather indicated that the chances of this were actually very, very low. They found that 99.2% of top results had at least one external link pointing to the website, and 77.8% had at least one backlink to the specific page that was ranking. They also found a very high statistical correlation between high search rankings and the number of domains linking to a given website.

 

They found that 99.2% of top results had at least one external link pointing to the website, and 77.8% had at least one backlink to the specific page that was ranking. They also found a very high statistical correlation between high search rankings and the number of domains linking to a given website.

 

They did find that having backlinks to your website, as a whole, was more important than having backlinks pointing to one particular page. While they found that it was quite possible to have an individual page rank without any links pointing towards it, you still need backlinks to other pages on your website in order for this to happen.

   

Building Links Can Be a Challenge

 

Link building has changed tremendously over the years. Today, it’s more challenging than ever before. Google wants to show its users the best possible results for any given query. In the past, black hat SEOs used all kinds of spammy link building tactics to game the algorithms, pushing

 

Today, it’s more challenging than ever before. Google wants to show its users the best possible results for any given query. In the past, black hat SEOs used all kinds of spammy link building tactics to game the algorithms, pushing low-quality websites to the top.

 

A few bad apples can ruin things for the rest of us, and over time, Google has adjusted their algorithms to prevent this kind of spam. As a side effect, link building has become more and more challenging. What Google actually wants is for the sites that rank highest to have natural backlinks that were given without asking.

 

Of course, in the real world, it’s not as easy as that. That’s why we do active outreach to proactively acquire backlinks from relevant, authoritative websites. Because some of these links do involve payment, while others simply involve a lot of outreach and dedicated employees, link building is far from free.

   

I Got a Cold Email Offering Backlink Services for Less than £150 a Month! Why Should I Pay Another Agency More Money?

 

There are always cheap overseas SEO companies out there that send out cold emails in high volumes to small business all over the UK, US, and other European and North American countries. Unfortunately, there’s a reason why their services are so cheap. They’re almost never using link building strategies that are up to date and truly “white hat.”

 

Unfortunately, there’s a reason why their services are so cheap. They’re almost never using link building strategies that are up to date and truly “white hat.”

 

Link building changes fast, due largely to Google’s periodic algorithm updates. Spammy blackhat SEO in 2017 can look a lot like what used to be legitimate link building in 2012. But today, it can easily get you hit with a Google penalty, which can be difficult and expensive to reverse. If your site is

 

But today, it can easily get you hit with a Google penalty, which can be difficult and expensive to reverse. If your site is penalised for an unnatural backlink profile, you can find yourself disappearing from the SERPs (search engine result pages) entirely. This can be devastating for your business, especially if you rely on organic search traffic as a major source of leads and sales.

 

So what constitutes a “good” backlink today? What Google really wants to see are editorial links. These are links that are given out naturally, like if an online magazine cites information from an article on your blog, and links it in their content.

 

Today’s SEO overlaps quite a bit with PR, and this is especially true when it comes to building links. There can be quite a bit of outreach involved, as we try to get in touch with publishers who might be interested in linking to your content. We can also help you get both backlinks and exposure in the form of guest posts, which are articles written by you (or a ghostwriter) and published on another blog.

 

There can be quite a bit of outreach involved, as we try to get in touch with publishers who might be interested in linking to your content. We can also help you get both backlinks and exposure in the form of guest posts, which are articles written by you (or a ghostwriter) and published on another blog.

 

All of this incurs costs that add up quickly, which is why SEO services aren’t cheap.

   

Where Exactly Is Your Money Going When You Pay for Link Building?

 

So where exactly is your money going when you pay a digital marketing agency for link building services? There are several different types of expenses that we need to take into account when we give you a price quote, and all of them involve things that are indispensable for a successful SEO strategy.

 

Here’s a basic breakdown of the core components of up to date white hat link building.

   

Content Creation

 

“But wait,” you say, “isn’t that on-page SEO?” Technically, it is to some extent. But think about it: if you want backlinks, you need something for people to link to. And that means creating great content.

 

What is “great” content? It’s content that provides real value to your audience. Mediocre, derivative content isn’t very appealing to the bloggers, journalists, and other people that we reach out to for backlinks, guest posting, and PR.

 

They want to link to something that’s genuinely useful for their audience. That means going above and beyond.

 

We’ve mentioned before that high-ranking Google search results tend to be relatively long, as far as web content goes. Just a few years ago, the gold standard for SEO content was 500 words. If you wrote something longer than that, that was great, but 500 was the de facto minimum.

 

Today, after studies from Backlinko, Moz, and other authorities revealed that longer content is more likely to rank, we usually create informational blog posts that are at least 1,000 words, if not longer. It’s not uncommon for digital marketing agencies to create blog posts that are 1500 or even 2000 words long for their clients.

 

Not every post needs to be a comprehensive treatise that covers everything there is to know about a subject, but longer articles can go into more depth and detail. Ultimately, they tend to be higher quality and provide more value than shorter posts.

 

As you can probably imagine, longer content takes more time to plan, research, and create. A 2,000 word in-depth blog post will cost quite a bit more than a 500-word post that provides a general overview of a topic.

 

Some digital marketing agencies do employ full-time staff to handle copywriting and content writing. However, it’s more common for us to outsource it to professional writers who work with us as freelance contractors.

 

The best professional writers aren’t cheap. While many people do get into content writing and web copywriting by starting out with low paying work, good writers with experience end up charging more per word. This also translates to alternative ways of billing for content creation, like hourly rates or monthly content packages.

 

You also have to remember that when you pay a writer, you’re paying for their time. This is true even if you’re paying per word, rather than an hourly rate.

 

When you cheap out on content, the writer can’t really afford to spend as much time on your project. When they can spend more time, they can perform more in-depth research, spend more time editing and refining the piece, and ultimately produce something that’s more informative and insightful.

 

That isn’t to say that you need Shakespeare himself to write your blog for you. But you don’t want bland, generic content. You want something with unique value, not something that your readers could find elsewhere on a more authoritative site.

 

You also want something that’s written well. This is something that’s very hard to quantify, but you know good writing when you see it. You also know bad writing when you see it. You can’t have awkward sentences, incorrect grammar, or spelling mistakes on your website. It looks unprofessional.

 

All of this factors into the price of SEO services, although we generally outsource the content creation to someone who specialises in that. If we want to get you the backlinks your website needs to rank, we need to make sure your site has content that’s worth linking to.

   

Outreach Employees

 

In the past, there were many ways of getting acceptable backlinks that could be done independently.

 

For example, putting up links to your content on social bookmarking sites used to be a very valid SEO strategy.

 

Remember those sites like Del.icio.us that were popular for a while in the late 2000s? Those used to be a major boon for SEO. It was also effective to leave comments in forums that contained a link to your site.

 

And that’s to say nothing of old-school tactics like link wheels and link pyramids. These are so outdated and black hat nowadays that they’re hardly worth taking the time to explain in detail.

 

Through Penguin and other algorithm updates over the years, Google has successfully put a stop to tactics that were once highly effective. This has made link building a lot more challenging than it was back in 2010.

 

Today, it’s all about outreach. White hat SEO involves quite a bit of it. We actively reach out to bloggers, journalists, and others who might genuinely be interested in linking to your content, or in letting you put up sponsored content on their site. Ideally, we want links to high authority websites that are relevant to your industry. Like website authority and trustworthiness, relevance is very important.

 

If you own a local commercial cleaning service that specialises in deep cleaning for restaurant kitchens, a link on a website about restaurant entrepreneurship would make sense. A link on a website about breeding hamsters would not make sense, and wouldn’t be nearly as helpful for building a robust backlink profile.

 

As I’ve mentioned, the authority of the website that’s linking to you is also an important factor. Getting a link from the New York Times is much more desirable than getting a link from a mostly unknown blog with a small readership.

 

Someone has to reach out to these publications, and the journalists or bloggers who write for them, about getting a link from their site. And we can’t just send out the same generic email en masse, either. We need to talk to these people individually, and we need to catch their attention. For that, we have one or more employees who handle our outreach efforts.

 

These employees are paid relatively decent salaries, and it’s far from being a minimum wage job. Because of this, these employees contribute significantly to an agency’s overhead costs.

   

Paying to be Featured in Publications

 

Contrary to what you might expect, getting featured in prominent online publications usually isn’t free. The cost can vary substantially, but it’s actually pretty standard for bloggers, journalists, and other publishers and writers to charge for including a backlink in an article.

 

Putting up sponsored content in an online publication isn’t free, and that’s on top of the cost of the content itself, plus the outreach that got us in touch with them.

 

It’s also quite standard for bloggers to charge you for letting you put up a guest post on their site. Keep in mind that the post itself also needs to be useful, informative, and valuable to their site’s target audience.

 

After all, they care about their blog’s reputation, and they’re not going to let you submit something mediocre or poorly written. Any publication will have quality standards, whether it’s a big name magazine like Entrepreneur, or a successful hobby blog someone runs in their spare time.

 

So getting featured in a publication isn’t free, adding another cost to our link building efforts.

   

Link Building Isn’t Cheap, But the ROI is Worth It

 

As you can see, there are quite a few expenses that factor into what digital marketing agencies charge for link building services. Because of this, it’s impossible to get quality SEO services below a certain price point.

 

But for many businesses, the return on your investment makes it well worth your while. Of course, this isn’t true for every single company or every single industry.

 

There are cases where organic search traffic won’t be a primary source of leads and sales, and other marketing methods like PPC (pay per click) advertising or even social media will be more effective.

 

But when SEO pays off, it pays quite handsomely indeed. Getting on the first page for keywords that reflect a “buyer’s mindset” — that is, being ready to make a purchasing decision — has the potential to be very profitable for you.

 

To make this work, it’s essential that your website’s SEO is in good hands.

 

If you’re handling your own SEO right now, and you’re not quite sure about how to plan a backlink strategy that works, feel free to reach out to me any time for a free consultation.

 

The post The True Cost of Link Building appeared first on Fine Tune Digital.

 

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The #SEO is centered on the concept of prominently ranking the website or page on top of the search results in the search engines. Ranking on page one gives significant organic traffic, and that converts to leads. What is the meaning of ranking number one as it provides SERP or featured snippet in the search engine?

 

10 Blue Links

Many recent studies based on #Google and #Bing data showed that the first position results get almost 33%of the total number of clicks on the first page. The study by Philip Petrescu in the year 2014 showed that 1 to 3 pages of the search results get 76.92% of the clicks on average. An additional 23.08% to features snippets, paid ads, or not clicking at all.

 

It is largely due to Google moved away from its simple 10 blue links model some time back.

 

By adding more advanced search engine features like special content result blocks or SCRBs and featured snippets, classic blue links became less important.

 

The very recent studies also showed that classic first position has its click-through rate reduced to 21% in the recent years. #WordStream’s study in December 2017 showed a fall of 37% compared to 2015 classic first position.

 

All SERPs are not Equally Useful

SERPs take different shapes and functions inside the search engine.

 

For instance, Google introduced Personalized Search in 2005 to help with better results when users logged in.

 

In 2009, it expanded to everyone irrespective of their logged in status. Google considers a number of factors to create personalized results such as the location of the user (based on IP), previous search history, device, and #SERP behavior.

 

Therefore, when the personalized search is off, the ranking software goes for a holistic view including SRCBs. Similarly, when the search request has a local intent, it may generate Google Home Service carousel or Map Pack.

 

Google also launched “People also search for” along with SERPs, which can pull out 85 or more SCRBs.

 

Queries are Different

While there are chances of multiple interpretations for each query, Google has to consider such factors in a single SERP.

 

In such cases, there are multiple factors to be considered to satisfy the interpretations. Those factors are mostly out of the hands of an SEO executive. When the query intent goes more ambiguous, the SERP positions have higher chances to go away from a ladder structure.

 

Financial, Healthcare, and Legal Queries: While coming to high search volume queries which are generally short-tailed, the websites have to compete with information websites such as #WebMD, #NHS, and more. Some of these queries may have PPC ads, Map Pack, and Featured Snippet/Knowledge Panel. It can be described as eight clickable links before the traditional “rank 1.”

 

Competitor Brand Names : Sometimes brand names became synonymous with the product name, and this is true in the case of #Jacuzzi or #Sellotape. Using the competitors brand terms is an alternative option to rank for those keywords. It is not expected to produce significant results as Google knows the business is different.

 

Google is Continuously Experimenting

Google is always improving its algorithm. Since it works in the individual query level, not all fluctuations of rankings can be interpreted by a reason.

 

It is noted that Google moves Map Packs to a number of queries from its regular position of 1-3 to 6-8. This clearly makes a change in the organic traffic to traditionally ranked pages.

 

Conclusion

When the Google search #ranking fluctuates like this, people should focus on the keywords that give more traffic as well as conversions. Also, there should have attention to get into the leading positions within the SERP. Since everyone is expecting mobile index in 2018, the marketers should also be aware of the changing SERP structure as well.

  

 

Why ought to my enterprise have a responsive internet design?

 

Responsive internet design has develop into the go-to answer for companies who desire a person pleasant interface and better buyer retention. If your organization has come this far with out making the most of all the advantages it has to supply, you’ll have already begun to see decrease customer numbers and a disappointing conversion charge.

 

As a accountable enterprise proprietor, you will in all probability want convincing earlier than paying to improve your internet presence to 1 that features responsive design. Nonetheless, by opting in you will quickly see a return on funding that may make it worthwhile. In a nutshell, responsive design is simply higher than what has gone earlier than and as a way to sustain with the competitors, you will want it too.

 

Responsive internet design is essential for almost all of companies as a result of it permits your customers to realize their objectives shortly and easily. The vital components of your web site might be pulled up on a wise telephone and seem as a completely useful model of the unique, full with all of the utility you’d provide to clients on a laptop computer or desktop pc. Should you fail to supply a mobile-friendly expertise like this to your guests they will not grasp round, they will merely click on away and full the motion or buy on a rival web site.

 

Sad clients usually are not good for enterprise and neither goes up towards a serious search engine. Google have not too long ago confirmed what many insiders have suspected for a while – websites that aren’t optimised for a number of customers will slip down their search rankings. Google bases their rankings on how helpful a web page is for the question a person has entered, plus the utility of the positioning – for instance, can a person full the motion they wish to?

 

Your web page could also be utterly related to their search, but when guests can’t entry the content material simply throughout a lot of units, your web site might obtain a lower than optimistic assessment and be positioned decrease within the search outcomes. If your organization is decreased to a second or third web page entry you will lose a substantial quantity of site visitors, as folks naturally choose hyperlinks from the primary web page.

 

Google have additionally identified that firms which have a single responsive web site – somewhat than one customary and one cellular model – are far simpler for his or her bots to find, as a result of there is only one URL.

 

In case your web site is responsive and able to service cellular clients, you may reap the benefits of many instruments and useful apps just like the click-to-call button, this permits an internet person to make a voice name to your organization instantly. Potential clients may also learn critiques about your corporation and even discover you in a busy place utilizing Google Maps, each keenly related to the wants of cellular customers.

 

Branding is among the methods by which we construct a relationship of belief with a buyer and maintain them coming again for extra of the identical. That is pertinent to responsive design for 2 causes, firstly, folks don’t really feel assured in a web site they can’t simply navigate and second, as a way to create a uniform model you will want responsive design to supply a constant internet look; nevertheless your purchasers attain you.

 

In at this time’s market there are solely a handful of the reason why an organization might select to stay with static design on their internet web page. Those that don’t rely in any vital approach on internet site visitors to drive gross sales, or those that have few rivals, or those that have already appeared into responsive design and located it was not proper for them. For everybody else, if you wish to keep forward of the curve, responsive design is the one approach ahead to your web site.

 

Responsive internet design options

 

Till not too long ago internet designers created totally different pages relying on the place they might be considered, a pill for instance has a distinct display screen decision to a laptop computer, and so the content material can be optimised for viewing on that exact system.

 

Nonetheless, responsive internet design has revolutionised the way in which by which customers have a look at the web, it has created an throughout the board expertise permitting us to view pages on a PC, sensible telephone or pocket book in precisely the identical approach. After they construct a web site, designers use the identical coding on any variety of resolutions, giving each system the identical diploma of performance.

 

Responsive internet designers imagine that their purchasers’ internet pages ought to be accessible to each customer, giving them an optimum expertise, whatever the system they utilizing. This type of clever response to an internet person’s actions retains your organization related in an ever altering on-line market place; it boosts your e-commerce figures and makes visiting your web site an pleasant expertise.

 

In technical phrases there are three key options of responsive internet design, the key ingredient is usually thought-about to be media queries. These are filters added on to the CSS or Cascading Type Sheets, affecting the feel and appear of any particular person web page. CSS is a extremely great tool for internet designers, however by tagging on a media queries adaption, the method of resizing, rendering and orienting a web page turns into far simpler.

 

One other linchpin of responsive design is the versatile format, that is primarily based on a grid formation, ideally suited for formatting margins, positioning the important thing components of a web page and getting the spacing good. This implies a designer will not be restricted to a sure variety of columns, they will select as many or as few as is acceptable for the web page. A versatile format additionally removes the necessity to work out the layouts and textual content measurement primarily based on pixels.

 

As an alternative, designers use percentages which allow them to undertake a much more fluid method to producing every web page. Pixels work effectively in photographic pictures, however are a slipshod software to make use of over a lot of units. One pixel could also be expressed as three dots on a telephone, however ten dots on a desktop, altering the standard of a picture significantly between units.

 

The third element of responsive design includes using CSS or a dynamic resizing operate to create versatile pictures, movies and different content material. Textual content can movement comparatively simply because the containing space resizes, however as a way to unfold this throughout extra complicated segments, internet designers want to make use of totally different methods. Dynamic resizing provides an internet designer larger management over how a web page behaves and permits them so as to add or take away elements as wanted.

 

Taken a complete, these a number of applied sciences imply guests can benefit from the feeling of familiarity, no matter what system they occur to be utilizing, or might be utilizing sooner or later.

 

When a cellular person modifications from panorama to portrait mode, the intuitive design will make sure the web page will get larger or smaller. Moreover, every aspect, be it a picture, textbox or video may even resize itself to correspond with the totally different dimensions.

 

If in case you have ever tried to entry an internet site and found that it was virtually unimaginable to navigate round with out shrinking and enlarging the textual content or buttons, you will perceive why responsive design is taken into account good apply for almost all of web site homeowners.

 

Responsive internet design Vs Cell internet design

 

Till fairly not too long ago, cellular internet design was thought-about much more related to trendy shoppers than it is responsive counterpart, this method sees designers utilizing sensible telephones as a place to begin and upgrading the expertise progressively, by way of to notepads, desktop computer systems and past. This methodology meant that firms wanted two web sites, one for his or her cellular pages and one for PC customers.

 

Within the early golden years of cellular internet design, there have been a lot of the reason why consultants thought that internet functions ought to all the time be designed first to be used on a cellular system. Most vital of those was the prevalence of sensible telephones and the truth that their reputation was persevering with to skyrocket. By making a platform that favoured these thousands and thousands of customers, firms may promote their service or product to what was seen as the subsequent era of computing shoppers.

 

Secondly, cellular design was stated to foster a cleaner idea with out room for extraneous components or pointless web page litter. In a display screen the dimensions of that on a cell phone, there merely will not be sufficient room to crowbar in further buttons and widgets – as a substitute, a design group needed to deal with what was truly wanted. By giving customers a transparent path to what they need, it was assumed that their expertise can be higher, quicker, go away them extra inclined to return or convert them right into a paying buyer.

 

Cell functions have been thought to have much more utility than PC primarily based software program, what customers anticipated from their laptop computer paled compared to the capabilities provided on sensible telephones. From a digital compass, to gyroscopic results, contact display screen inputs and voice management, designers hoped to construct on these instruments to supply trendy internet design that was not restricted by the constraints of a PC.

 

Though there are professionals and cons for the adoption of a cellular web site to run parallel to a fundamental web site, responsively designed pages are perfect for retailers who desire a strong, homogenous web site with loads of utility for each person. A single web site additionally simplifies advertising campaigns; there may be solely a must handle one web site and one website positioning technique. Subsequently, an internet site which options responsive design can save firms money and time, but in addition present a seamless, handy approach for purchasers to buy.

 

Responsive internet design statistics

 

When a group of designers construct you a responsive web site you already know it would adapt intuitively to no matter system it’s accessed from, however the place is the proof that proves it is a consider business success?

 

The content material advertising firm, Model Level, discovered that over 90% of shoppers shopping for selections are affected by visible components. In different phrases, if folks land in your web site and just like the look of the place, they’re extra prone to keep and purchase.

 

Display screen resolutions are altering on a regular basis as new units attain the market, internet builders Spyderweb discovered that in 2010 there have been simply 97 distinctive display screen decision sizes, however by 2013 that determine had leapt to 232. The one approach of tackling this improve is to have a responsive web site that’s optimised for each buyer, no matter system they favour.

 

Prospects are pushed away by excessive wait occasions and pages that take too lengthy to look; even approach again in 2009, 47% of individuals anticipated a load time of simply two seconds on a webpage. In a examine carried out by cloud service suppliers, Akamai, it was additionally discovered that 40% of internet customers clicked away if they’d not gained entry to a web page inside three seconds. That may be a fairly slim window of alternative, and it is honest to imagine that folks’s expectations have elevated since this examine was compiled.

 

Though exterior components like an absence of Wi-Fi or 4G may also have an effect on wait occasions, the significance of pace for enterprise websites can’t be underestimated. Wed designers can write code to your responsive web site that makes it selectively load the weather wanted, and even herald graphics at a later stage.

 

Design issues as a result of it may well have a big impact on the variety of new guests to your pages, these are individuals who have reached you thru typing in a particular search standards and determined to click on on the hyperlink to your web site. Net designers, Domain7, have reported that within the case of their shopper Regent Faculty, there was a leap of 99% in distinctive guests after a revamp of their responsive internet design.

 

In case your cellular pages go away an disagreeable style within the mouth of your guests, they’re far much less prone to view your complete organisation favourably, and so they’ll inform their associates. Trade consultants on the Search Engine Journal found that 57% of individuals would by no means advocate an organization that had poorly designed pages, strengthening the case for a constant internet technique that performs the way in which your clients need it to – wherever they occur to be.

 

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Augmentation Queries

 

In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An augmentation query can be a query that performs well in locating desirable documents identified in the search results. The performance of the query can be determined by user interactions. For example, if many users that enter the same query often select one or more of the search results relevant to the query, that query may be designated an augmentation query.

 

In addition to actual queries submitted by users, augmentation queries can also include synthetic queries that are machine generated. For example, an augmentation query can be identified by mining a corpus of documents and identifying search terms for which popular documents are relevant. These popular documents can, for example, include documents that are often selected when presented as search results. Yet another way of identifying an augmentation query is mining structured data, e.g., business telephone listings, and identifying queries that include terms of the structured data, e.g., business names.

 

These augmentation queries can be stored in an augmentation query data store. When a user submits a search query to a search engine, the terms of the submitted query can be evaluated and matched to terms of the stored augmentation queries to select one or more similar augmentation queries. The selected augmentation queries, in turn, can be used by the search engine to augment the search operation, thereby obtaining better search results. For example, search results obtained by a similar augmentation query can be presented to the user along with the search results obtained by the user query.

 

This past March, Google was granted a patent that involves giving quality scores to queries (the quote above is from that patent). The patent refers to high scoring queries as augmentation queries. Interesting to see that searcher selection is one way that might be used to determine the quality of queries. So, when someone searches. Google may compare the SERPs they receive from the original query to augmentation query results based upon previous searches using the same query terms or synthetic queries. This evaluation against augmentation queries is based upon which search results have received more clicks in the past. Google may decide to add results from an augmentation query to the results for the query searched for to improve the overall search results.

 

How does Google find augmentation queries? One place to look for those is in query logs and click logs. As the patent tells us:

 

To obtain augmentation queries, the augmentation query subsystem can examine performance data indicative of user interactions to identify queries that perform well in locating desirable search results. For example, augmentation queries can be identified by mining query logs and click logs. Using the query logs, for example, the augmentation query subsystem can identify common user queries. The click logs can be used to identify which user queries perform best, as indicated by the number of clicks associated with each query. The augmentation query subsystem stores the augmentation queries mined from the query logs and/or the click logs in the augmentation query store.

 

This doesn’t mean that Google is using clicks to directly determine rankings But it is deciding which augmentation queries might be worth using to provide SERPs that people may be satisfied with.

 

There are other things that Google may look at to decide which augmentation queries to use in a set of search results. The patent points out some other factors that may be helpful:

 

In some implementations, a synonym score, an edit distance score, and/or a transformation cost score can be applied to each candidate augmentation query. Similarity scores can also be determined based on the similarity of search results of the candidate augmentation queries to the search query. In other implementations, the synonym scores, edit distance scores, and other types of similarity scores can be applied on a term by term basis for terms in search queries that are being compared. These scores can then be used to compute an overall similarity score between two queries. For example, the scores can be averaged; the scores can be added; or the scores can be weighted according to the word structure (nouns weighted more than adjectives, for example) and averaged. The candidate augmentation queries can then be ranked based upon relative similarity scores.

 

I’ve seen white papers from Google before mentioning synthetic queries, which are queries performed by the search engine instead of human searchers. It makes sense for Google to be exploring query spaces in a manner like this, to see what results are like, and using information such as structured data as a source of those synthetic queries. I’ve written about synthetic queries before at least a couple of times, and in the post Does Google Search Google? How Google May Create and Use Synthetic Queries.

 

Implicit Signals of Query Quality

 

It is an interesting patent in that it talks about things such as long clicks and short clicks, and ranking web pages on the basis of such things. The patent refers to such things as “implicit Signals of query quality.” More about that in the patent here:

 

In some implementations, implicit signals of query quality are used to determine if a query can be used as an augmentation query. An implicit signal is a signal based on user actions in response to the query. Example implicit signals can include click-through rates (CTR) related to different user queries, long click metrics, and/or click-through reversions, as recorded within the click logs. A click-through for a query can occur, for example, when a user of a user device, selects or “clicks” on a search result returned by a search engine. The CTR is obtained by dividing the number of users that clicked on a search result by the number of times the query was submitted. For example, if a query is input 100 times, and 80 persons click on a search result, then the CTR for that query is 80%.

 

A long click occurs when a user, after clicking on a search result, dwells on the landing page (i.e., the document to which the search result links) of the search result or clicks on additional links that are present on the landing page. A long click can be interpreted as a signal that the query identified information that the user deemed to be interesting, as the user either spent a certain amount of time on the landing page or found additional items of interest on the landing page.

 

A click-through reversion (also known as a “short click”) occurs when a user, after clicking on a search result and being provided the referenced document, quickly returns to the search results page from the referenced document. A click-through reversion can be interpreted as a signal that the query did not identify information that the user deemed to be interesting, as the user quickly returned to the search results page.

 

These example implicit signals can be aggregated for each query, such as by collecting statistics for multiple instances of use of the query in search operations, and can further be used to compute an overall performance score. For example, a query having a high CTR, many long clicks, and few click-through reversions would likely have a high-performance score; conversely, a query having a low CTR, few long clicks, and many click-through reversions would likely have a low-performance score.

 

The reasons for the process behind the patent are explained in the description section of the patent where we are told:

 

Often users provide queries that cause a search engine to return results that are not of interest to the users or do not fully satisfy the users’ need for information. Search engines may provide such results for a number of reasons, such as the query including terms having term weights that do not reflect the users’ interest (e.g., in the case when a word in a query that is deemed most important by the users is attributed less weight by the search engine than other words in the query); the queries being a poor expression of the information needed; or the queries including misspelled words or unconventional terminology.

 

A quality signal for a query term can be defined in this way:

 

the quality signal being indicative of the performance of the first query in identifying information of interest to users for one or more instances of a first search operation in a search engine; determining whether the quality signal indicates that the first query exceeds a performance threshold; and storing the first query in an augmentation query data store if the quality signal indicates that the first query exceeds the performance threshold.

 

The patent can be found at:

 

Query augmentation

Inventors: Anand Shukla, Mark Pearson, Krishna Bharat and Stefan Buettcher

Assignee: Google LLC

US Patent: 9,916,366

Granted: March 13, 2018

Filed: July 28, 2015

 

Abstract

 

Methods, systems, and apparatus, including computer program products, for generating or using augmentation queries. In one aspect, a first query stored in a query log is identified and a quality signal related to the performance of the first query is compared to a performance threshold. The first query is stored in an augmentation query data store if the quality signal indicates that the first query exceeds a performance threshold.

 

References Cited about Augmentation Queries

 

These were a number of references cited by the applicants of the patent, which looked interesting, so I looked them up to see if I could find them to read them and share them here.

 

Boyan, J. et al., A Machine Learning Architecture for Optimizing Web Search Engines,” School of Computer Science, Carnegie Mellon University, May 10, 1996, pp. 1-8. cited by applicant.

 

Brin, S. et al., “The Anatomy of a Large-Scale Hypertextual Web Search Engine“, Computer Science Department, 1998. cited by applicant.

 

Sahami, M. et al., T. D. 2006. A web-based kernel function for measuring the similarity of short text snippets. In Proceedings of the 15th International Conference on World Wide Web (Edinburgh, Scotland, May 23-26, 2006). WWW ’06. ACM Press, New York, NY, pp. 377-386. cited by applicant.

 

Ricardo A. Baeza-Yates et al., The Intention Behind Web Queries. SPIRE, 2006, pp. 98-109, 2006. cited by applicant.

 

Smith et al. Leveraging the structure of the Semantic Web to enhance information retrieval for proteomics” vol. 23, Oct. 7, 2007, 7 pages. cited by applicant.

 

Robertson, S.E. Documentation Note on Term Selection for Query Expansion J. of Documentation, 46(4): Dec. 1990, pp. 359-364. cited by applicant.

 

Talel Abdessalem, Bogdan Cautis, and Nora Derouiche. 2010. ObjectRunner: lightweight, targeted extraction and querying of structured web data. Proc. VLDB Endow. 3, 1-2 (Sep. 2010). cited by applicant .

 

Jane Yung-jen Hsu and Wen-tau Yih. 1997. Template-based information mining from HTML documents. In Proceedings of the fourteenth national conference on artificial intelligence and ninth conference on Innovative application of artificial intelligence (AAAI’97/IAAI’97). AAAI Press, pp. 256-262. cited by applicant .

 

Ganesh, Agarwal, Govind Kabra, and Kevin Chen-Chuan Chang. 2010. Towards rich query interpretation: walking back and forth for mining query templates. In Proceedings of the 19th international conference on World wide web (WWW ’10). ACM, New York, NY USA, 1-10. DOI=10. 1145/1772690. 1772692 doi.acm.org/10.1145/1772690.1772692. cited by applicant.

 

This is a Second Look at Augmentation Queries

 

This is a continuation patent, which means that it was granted before, with the same description, and it now has new claims. When that happens, it can be worth looking at the old claims and the new claims to see how they have changed. I like that the new version seems to focus more strongly upon structured data. It tells us that it might use structured data in sites that appear for queries as synthetic queries, and if those meet the performance threshold, they may be added to the search results that appear for the original queries. The claims do seem to focus a little more on structured data as synthetic queries, but it doesn’t really change the claims that much. They haven’t changed enough to publish them side by side and compare them.

 

What Google Has Said about Structured Data and Rankings

 

Google spokespeople had been telling us that Structured Data doesn’t impact rankings directly, but what they have been saying does seem to have changed somewhat recently. In the Search Engine Roundtable post, Google: Structured Data Doesn’t Give You A Ranking Boost But Can Help Rankings we are told that just having structured data on a site doesn’t automatically boost the rankings of a page, but if the structured data for a page is used as a synthetic query, and it meets the performance threshold as an augmentation query, it might be shown in rankings, thus helping in rankings (as this patent tells us.)

 

Note that this isn’t new, and the continuation patent’s claims don’t appear to have changed that much so that structured data is still being used as synthetic queries, and is checked to see if they work as augmented queries. This does seem to be a really good reason to make sure you are using the appropriate structured data for your pages.

 

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86% of those searching Google never go beyond page 1 of results. This means that in order to get found, you need to show up on that first page. In fact, you need to show up in the top 5 results to really gain the edge.

 

So, how do you do this? Well, it all boils down to the all-important SEO! Today, we are giving you a few quick tips to help you with that!

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Search in the last decade has moved from give me what I said to give me what I want

 

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The standards of SEO have changed drastically. Getting high ranking is just not enough now. Getting hordes of traffic is not enough. What you need is conversion. The number of people visiting your site should change to leads or sales. Google Analytics can help you in analysing the traffic trends on your website, and direct you in making the right changes in your SEO techniques.

Creating Filters:

With filters, you can weed out the data you don’t want in your reports. For multiple filters, you can create multiple profiles to track different filtered data. However, have one master profile that has all your data. You must create filters within your Profile Settings page. Here is more on creating multiple profiles. Andre Scholten of Yoast.com also stresses that in order to get the right ranking in Google Analytics report, a new filter is needed. He says, “Well, you can’t specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from ‘personalized search’ or ‘local results’ that can influence the Google rankings dramatically. ” See his tutorial on how to use and understand the filtered data here.

 

Advanced Segments:

Advanced Segmentation is a tool with which you can filter the Analytics data in a report, without having to create separate profiles. You can then keep track of different groups and traffic sources and also analyse their behaviour. These segments can be created from the control bar at the top of any report, or the Advanced Segmentation section underneath the list of your reports. To set them up, click on “Advanced Segments”, click “Create new custom segment” and then you can add your dimensions and metrics. You can segment organic visits including your brand name, or visits that are made after words like – ‘help’ or ‘ways’ or ‘buy’. You can go in depth, analyse for instance the referral traffic that you are getting and their conversions. Here is a very helpful blog on Advanced Segmentation.

 

 

 

Custom Reports:

It is of prime importance to customise your Analytics. You should know what works for you. Now, you may be happy by knowing general stuff about number of visits, from where, bounce rate etc. But how does all this relate to the most important word- conversions? This you can gather from ordering a customised report. On the dashboard- Follow these steps:

 

Custom Reporting–>Manage Custom Reports–> Create new custom report–>

 

At this stage, you can drag and drop your metrics and dimensions. You can always, save the report and modify the metrics to see further insights.

 

Creating Goals:

Setting up goals is the best way to achieve conversion. Google Analytics helps you evaluate how well your site is moving towards the goal in your mind. A goal varies for every site- and so does the funnel. This is the process of setting up a goal:

 

Overview section–>Edit–>Add Goal ( in the Goals section).

 

Now you can set the sales as a goal for an e-commerce site and time spent on a page for a publishing site as your goal.

 

After that Name the Goal–> define URL Destination as the Goal Type–> For Goal Details select Head Match for match type, and /feeds as the Goal URL

 

Here is the detailed process of setting up and analysing goals.

 

Google Analytics looks simple but has has many layers and provides data that you can filter-segment and then customise it to set better goals that lead to conversion. Being an SEO, reviewing these customised reports will help you work better on your site and convert every visit into something profitable. The conclusion is simple- Get more out of Google Analytics.

 

A Backlink for a given web resource is a connection from some other website to that web resource. A website, web page or web directory etc are might be web resource.

 

A backlink is a reference from other web source. The amount, quality and significance of backlinks for a web page are among the components that search engines like Google assess so as to appraise how significant the page is. Page Rank ascertains the score for each web page dependent on how all the web pages are associated among themselves.

 

This is one of the factors that Google Search uses to decide how high a web page ought to go in search results. This weighting of backlinks is undifferentiated from reference investigation of books, insightful papers and scholarly journals. A Topical Page Rank has been researched and executed.

 

which gives more weight to backlinks originating from the page of an equivalent point as an objective page.Search engines regularly utilize the quantity of backlinks that a website has as a standout amongst the most significant elements for verifying that website’s search engine ranking.

 

Google’s portrayal of its Page Rank framework. For example: takes note of that Google translates a connection from page A to page B as a vote, by page A, for page B. Knowledge of this type of search engine rankings has energized a part of the SEO business regularly. Where an organization endeavors to put whatever number inbound connections as would be prudent to their site paying little heed to the setting of the starting site.

 

The importance of search engine rankings is entirely high and it is viewed as a pivotal parameter in online business and the change rate of guests to any website, especially with regards to internet shopping. Blog commenting, guest posting, article submission, public reviews and forum submission can be utilized on increment backlinks.

 

Also Read - How To Generate Backlinks From Social Media Platforms For Your Social Media Marketing Company or Website.

 

Websites regularly utilize SEO strategies to expand the quantity of backlinks indicating their website. A few strategies are free for use by everybody. While a few techniques, such as linkbaiting, require a considerable amount of arranging and advertising to work. There are additionally paid procedures to expand the quantity of backlinks to an objective site. Many bloggers in blogging filed utilized their blog to buy backlinks.

 

There are a few factors that decide the estimation of a backlink. Backlinks from legitimate locales on a given subject are profoundly significant. In the event that two destinations and pages have content designed for the subject. The backlink is viewed as pertinent and accepted to have solid impact on the search engine rankings of the website page allowed the backlink. A backlink speaks to a positive publication vote for the getting webpage from another connecting webpage.

 

Another significant factor is the stay content of the backlink. Grapple content is the engaging marking of the hyperlink as it shows up on a website page. Search engine bots look at the stay content to assess that it is so applicable to the substance on a webpage. Grapple content and webpage content congruency are very weighted in search engine results page (SERP) rankings of a webpage regarding any given catchphrase inquiry by a search engine client.

 

Changes to calculations that produce search engine rankings can put an uplifted spotlight on importance to a specific theme. While some backlinks may be from sources containing very profitable measurements. They could likewise be disconnected to the buyer’s inquiry or intrigue.

 

A case of this would be a connection from a mainstream shoe blog (with significant measurements) to a webpage selling vintage pencil sharpeners. While the connection seems significant, it gives little to the customer as far as pertinence.

  

source : www.quora.com/What-are-backlinks-How-do-I-create-backlink...

 

It seems like a fairly innocuous post from a high-ranking Google employee that loves photography. But a follow-up comment from Gundotra shed some light on what to expect from future generations of Nexus phones. It's impossible to tell if Gundotra was referring to the upcoming Nexus phone, or future generations of Nexus phones.Read More detail and google updates here; tinyurl.com/a4k6azn

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Por dia, 1 bilhão de nomes são buscados no Google e 94% das pessoas, que fazem essas pesquisas, veem apenas a primeira página de resultados.

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Situation

 

Down To Earth Organics is a retail organic store in Kingscliff, NSW. Approximately twelve months ago we were approached with the goals of getting Down To Earth Organics to rank highly for a number of broad keywords/phrase searches, to rewrite their entire site (including product descriptions) with SEO and keywords and keyphrases in mind, to develop a major Adwords campaign & to give them a strong Google Map business listing in the local area.

 

Solution

 

A comprehensive analysis of keywords was undertaken, and then many hours were spent rewriting content to target relevant keywords and phrases that was agreed by Down To Earth Organics.

 

We then used some of these keywords, and many other tricks to create a high ranking Google Map business listing.

 

Results

 

Since the work was completed there have been some very good results in terms of ranking for Down To Earth Organics.

 

Some notable keywords results:

 

* “organic skin care” – rank #9 in Australia (158,000 results)

* “baby bottles” – rank #8 in the world (9 million results)

* “lavera cosmetics” – rank #1 in the world in sponsored results

 

It is worth noting that we were approached by Down To Earth Organics in their second year of trading and compared with the first year the online sales have increased, in the words on the director, at least 300%. The daily visitor average has also increased by at least 100% also.

 

Footnote

 

In the spirit of transparency, from To The Point, the figures quoted above are not entirely because of the work we do, although the greater majority would be, but they are also because of the natural ageing process of the URL, a good link building strategy, Down To Earth Organics Blog, great use of a customer database & clever content writing after some good training.

 

Some good news today brought to us by +Dustin W. Stout! Now we can focus on Google+ only hehehe

 

Dustin W. Stout originally shared:It's Official: Twitter and Facebook Do Nothing for Your Search Ranking

Most of us knew this already, but it's now confirmed. Here's the important follow-up question for business owners, brands, and anyone trying to make a name for themselves online:Wouldn't you rather spend time/energy on a social media presence that does help your search rankings?

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Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no. Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according […]

 

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In the wake of the Federal Trade Commission’s 2012 probe into Google’s search practices, it’s becoming clearer just how much clout the search giant has in Washington. According to visitor logs and emails obtained by The Wall Street Journal, high-ranking Google staffers, including Eric Schmidt, met with White House officials 230 times across two terms, or roughly once a week in four years. Those meetings also took place in the final weeks before the commission settled with Google, backing away from what would have been the biggest antitrust lawsuit since the Justice Department took on Microsoft in the 1990s.

 

The documents don’t show what was discussed in the late-2012 meetings, and the FTC insists it maintains independence as a regulatory agency. In fact, Jennifer Friedman, a White House spokeswoman, told the Journal that the administration is “cognizant that it is inappropriate to discuss issues relating to regulatory enforcement.” However, the documents help illustrate how Google has become a lobbying powerhouse in recent years, such that it was able to defeat a major antitrust investigation.

  

The search company is making inroads in terms of sheer influence. Rival Comcast, by comparison, currently wields a similar kind of power in government right now, as it was the only company to outspend Google’s $16.8 million in lobbying dollars last year. However, Comcast visited the Obama White House about 20 times in the last few years, paling in comparison to Mountain View’s efforts. In addition, Google employees have moved over to roles in the White House in the past, with Obama naming former VP Megan Smith as his new chief technology officer last year.

 

Scrutiny into Google’s practices are likely to ramp up as the year wears on. Last week, the Journal reported that, though the FTC finally settled and allowed Google to make minor concessions in its search business, the commission was deeply divided over whether or not to sue, due in large part to the company’s anticompetitive tactics.

 

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As a law firm, it is important to have a website that abides by the rules and regulations that have been dictated by the various state bar associations. However, that does not mean that an attorney website cannot utilize some of the best marketing practices being used today. Search engine optimization for lawyers is as simple as doing your research and writing it out.

 

Search engine optimization (SEO) is one of the best ways an attorney can help drive traffic to their website. If you are marketing for your firm’s website, the SEO tips below can help increase your potential clientele outreach.

 

Search Engine Optimization for Lawyers: The Facts

 

Before creating website content, it is vital to understand the dynamic environment that makes up the world wide web. After all, 96% of all people seeking legal advice will begin their search using a search engine.

 

There are multiple search engines available for use by various searchers. However, Google is the largest in the world. In fact, Google is used to complete 75% of all search engine queries. As such, the majority of your SEO tactics should be geared towards increasing your Google ranking.

 

The Google Algorithm

 

Google updates it’s algorithm regularly. With each update, it tweaks and hones its ability to rank all potential responses to a query. These updates provide the basis for which your website will be ranked when a query is run. By utilizing SEO tactics, you can help to boost this ranking.

 

Search Engine Optimization for Lawyers: The Site

 

SEO tactics can be employed by anyone, however, law firms should pay particular attention to several areas of interest.

 

Keywords

 

Do not skip your keyword analysis. Keywords are one of the first things a search engine will analyze when a query is entered. These keywords, which can be short- or long-tailed, are the initial criteria that dictate how closely your content can satisfy the search query.

 

Having short-tail keywords, which are considered generic, is a great way to attract a large number of site visitors. (In fact, 62% of all legal searches fall into this category.) However, utilizing long-tail keywords are more specific. Long-tail keywords, which typically range between three and five words, have both short and long-term benefits. They may not drive the same amount of traffic to your website, however, they will direct more serious traffic to you. (Which is important when 87% of people who actually reach out to a lawyer end up hiring them!)

 

Build Appropriate Content

 

Knowing your audience is one of the most important factors when it comes to SEO strategies. It drives your keyword development and helps you to build the content they want to see. In order to intelligently optimize your website, for example, keywords should be used in your H1, H2 and meta description sections of your content. By researching your keywords and analyzing them, you can craft content that highlights these words and phrases and helps to truly capitalize on their relevance.

 

Do not ignore your local ranking! Google strives to provide relevant content to users, giving preference to the local law firm(s).

 

Attorney Calls to Action

 

A call to action (CTA) is the summation of your content. For many websites, it will go at the end of their content. However, for any law firm(s), an effective CTA works a bit differently.

 

For an attorney, the CTA should be located above the point at which a visitor will need to scroll. Additionally, a phone number should be prominently featured on every page. (In fact, you should provide more than one means of contact to encourage any type of outreach. This may include multiple numbers, email addresses, and contact forms.)

 

The post Four Tips for Search Engine Optimization for Lawyers appeared first on Law Technology Today.

 

www.lawtechnologytoday.org/2018/12/four-tips-for-search-e...

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Do You Really Need A Responsive Website? Back in the day, the only way that websites were reached was from a desktop computer. Then, everything started moving to laptops because they were transportable. Now, just about everyone has a mobile phone with web surfing functionality. Websites that are not responsive are starting to be ignored by Google. And, with more than half of all online business searches beginning on mobile devices like smartphones or tablets, if your website isn’t responsive, it will be one of the main reasons for the decrease in direct traffic. What Is A Responsive Website? A website with a responsive design code means each webpage automatically adapts to the medium you are using to view it. Irrespective of whether it’s tablet, large smartphone, small smartphone, laptop or a stationary desktop computer, each person will see the page in an enhanced style for their device. Higher Conversion Rates Somebody who takes a look at a product on your website to compare and contrast it with a price with something they see in a store wants a quick response. A responsive website makes it possible for them to click a few buttons and order the product you offer instead of paying more in the store. Improved User Experience Responsive design tells a customer that you are catering to their needs. For somebody who works by using their mobile device the majority time, this is huge. They can make dinner bookings, set up a service consultation, book a hotel room and buy a product, all from their mobile phone making use of websites that have integrated responsive design. When users feel appreciated and have a good experience, they return. Less Work For You Using responsive design at the beginning will allow you to concentrate on the most important aspects of your website and deliver that to audiences on a smaller platform. From there, it is much easier to add more content for larger devices. Better Search Engine Rankings Google prefers websites with responsive designed web pages. It’s still the same website but designed for viewing with different products. This is easier for you and the search bots than working with a different mobile site. Flexibility Your website can adapt to a variety of devices for viewing. You can add various content to be seen on each device as added value. The content will extend to fill the space provided on each device, with the main content and design remaining consistent across all devices for a smooth experience. Source: ift.tt/2BgSJYK from Welcome to Dad’s Business Site ift.tt/2P77G2g via Article Source ift.tt/eA8V8J Welcome to Dad’s Business Site August 13, 2018 at 05:16PM

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