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inboundREM is Robert Newman’s Real Estate Blog. I provide online marketing tutorials, tips, and inspiration (because online marketing can be hard). My website is for real estate professionals. inboundrem.com/real-estate-lead-generation-websites/
Easy Ways to Make Money Online- Digital Products With Dr Pete
An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", some e-books exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets and smartphones.
In the 2000s, there was a trend of print and e-book sales moving to the Internet, where readers buy traditional paper books and e-books on websites using e-commerce systems. With print books, readers are increasingly browsing through images of the covers of books on publisher or bookstore websites and selecting and ordering titles online; the paper books are then delivered to the reader by mail or another delivery service. With e-books, users can browse through titles online, and then when they select and order titles, the e-book can be sent to them online or the user can download the e-book. By the early 2010s, e-books had begun to overtake hardcover by overall publication figures in the U.S.
The main reasons for people buying e-books are possibly lower prices, increased comfort (as they can buy from home or on the go with mobile devices) and a larger selection of titles. With e-books, "[e]lectronic bookmarks make referencing easier, and e-book readers may allow the user to annotate pages."  "Although fiction and non-fiction books come in e-book formats, technical material is especially suited for e-book delivery because it can be [electronically] searched" for keywords. In addition, for programming books, code examples can be copied. The amount of e-book reading is increasing in the U.S.; by 2014, 28% of adults had read an e-book, compared to 23% in 2013. This is increasing, because by 2014 50% of American adults had an e-reader or a tablet, compared to 30% owning such devices in 2013.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
Additionally, aside from typical ad display and various advertising generated revenue, some webmasters or site owners utilize Lead Generation to monetize Internet traffic to a website by creating leads or inquiries from submission forms or phone calls from interested consumers and then delivering those leads to a business seeking that type of inquiry
Pay per click advertising
Main article: Pay per click
Pay per click (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is made on the advertisement. This paid click activity fuels many revenue generating programs such as Google Adsense.
Cost per impression advertising
Main article: Cost per impression
Cost per impression (also called cost per mille) is a marketing strategy put in place by various advertising networks, where an advert is placed on a relevant website, usually targeted to the content sector of that site. The advertiser then pays for every time the advert is displayed to a user. Most system will use a method known as cost per thousand impressions. If a website publisher charges $4.00 CPM, the advertiser is paying $4.00 for every 1,000 ad impressions (each time the ad is shown 1,000 times).
Main article: Web banner
Banner advertising consists of placing a graphical banner advertisement on a webpage. The role of this banner is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement. This form of monetization is implemented by both affiliate programs and advertising networks. Banners originally just referred to advertisements of 468 x 60 pixels, but the term is now widely used to refer to all sizes of display advertising on the internet.
Typical web banner, sized 468×60 pixels.
Banner ad types
Banner ads come in various shapes and sizes and are sized according to pixel dimensions. Typical banner sizes include:
Leaderboard 728 x 90
Banner 468 x 60
Skyscraper 120 x 600
Top cube, NTV (nex to video), IM (instand message) are widely used in 300x250 format
Wide Skyscraper 160 x 600
Various Banner Ad Networks : BuySellAds.com, Blogads "BING ads by Microsoft",
Main article: Affiliate marketing
Affiliate programs are another popular way of monetizing existing website traffic. By joining a business' affiliate program, any searches for products within that business' catalog may earn affiliates a commission on each sale that was originally referred through their website.
Main article: Data monetization
Websites also generate valuable user data that can be monetized through various methods. Data generated by websites about their users can range from being demographics to in-market data (e.g. in-market for a car). This data can be sold through behavioral data exchanges and used by advertisers to target their online media campaigns. Websites can also generate revenue from their newsletter and on-site registrations programs by finding companies whom are eager to reach the newsletters subscriber base. Another method of monetizing data is through the use of a surveywall instead of a paywall, asking users to take a short survey, rather than paying the website directly. The website is then paid by the surveywall operator (such as Survata).
Paid membership or 'continuity' programs are another way to monetize existing traffic. Examples of media membership sites are the Wall Street Journal and the New York Times. In the gaming world, Blizzard's World of Warcraft has millions of members. However there are many other kinds of member sites that cover niche markets. Often people join to get access to content and expertise, or for community, such as discussion or bulletin boards. The term "continuity" is used because the goal is to develop income continuity. Instead of making a one-time sale of a product or service, the membership site brings new, repeated income every month. Besides news, other kinds of membership site include: health, fitness, marketing, copy writing, social media expertise, paper products, dating, paper crafting, scrap booking, coaching, writing and many other applications.
Experts in the membership site field say that "people come for content and stay for community." The challenge of a member site is to retain paying members. Some sites, like the New York Times, offers some content free and then charges a fee for more in-depth access, or access to special kinds of content. Some sites offer downloads of audio or video content, free graphics, free software that is only available to members with a Creative Market. Many sites also offer webinars to members. The webinars are often recorded as video, audio and also transcribed, creating more special content that is behind the pay wall.
Fees for membership vary widely. They can be billed monthly, annually, or even lifetime memberships. The digital access to the website is sometimes sold as part of a combination package that also includes physical product. For example, the Wall Street Journal offers a combination paper subscription, which is delivered to the subscriber's door, combined with access to the website and the smartphone app versions of the paper for about $140. Another site that sells membership to large corporations in the mobile phone industry, charges up to $12,000.00 a year for membership, which gives tech employees the right to pay to attend conferences on different aspects of the technology of cellular phones, and to access, on the website, recordings of past meetings. Business sites may offer a special information package, perhaps CDs or DVDs shipped to the new member as part of a package that includes membership.
Affiliate marketing is sometimes used to build membership in membership sites. Some sites continue to pay a percentage to the referring affiliate as long as the member continues paying monthly fees. Others pay a larger up-front fee. The page that marketers use a marketing or social media "funnel" to bring potential new paying members to is called a "squeeze" page.
The industry has four core players:
the merchant (also known as 'advertiser' or 'retailer' or 'brand')
the network (that contains offers for the affiliate to choose from and also takes care of the payments)
the publisher (also known as 'the affiliate')
The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994, almost four years after the origination of the World Wide Web.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy. By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking. In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.
In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.
Amazon.com (Amazon) launched its associate program in July 1996: Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.
When visitors clicked on the associate's website to go to Amazon and purchase a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.
Main article: Compensation methods
Predominant compensation methods
Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views).
Diminished compensation methods
Within more mature markets, less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille. However, these compensation methods are used heavily in display advertising and paid search.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
From the advertiser's perspective
Advantages for merchants
Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost).
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
Affiliate management and program management outsourcing
Uncontrolled affiliate programs aid rogue affiliates, who use spamming, trademark infringement, false advertising, cookie stuffing, typosquatting, and other unethical methods that have given affiliate marketing a negative reputation.
Some merchants are using outsourced (affiliate) program management (OPM) companies, which are themselves often run by affiliate managers and network program managers. OPM companies perform affiliate program management for the merchants as a service, similar to the role an advertising agencies serves in offline marketing.
Types of affiliate websites
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Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. There are currently no industry-wide standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.
Search affiliates that utilize pay per click search engines to promote the advertisers' offers (i.e., search arbitrage)
Price comparison service websites and directories
Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back
Cause Related Marketing sites that offer charitable donations
Coupon and rebate websites that focus on sales promotions
Content and niche market websites, including product review sites
Weblogs and websites syndication feeds
E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy
Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates
Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated with their own network of affiliates
Websites using adbars (e.g. AdSense) to display context-sensitive advertising for products on the site
Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
Video sharing websites: YouTube videos are often utilized by affiliates to do affiliate marketing. A person would create a video and place a link to the affiliate product they are promoting in the video itself and within the description.
Affiliate networks that already have several advertisers typically also have a large pool of publishers. These publishers could be potentially recruited, and there is also an increased chance that publishers in the network apply to the program on their own, without the need for recruitment efforts by the advertiser.
Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as well. Vendors or existing customers can also become recruits if doing so makes sense and does not violate any laws or regulations (such as with pyramid schemes).
Almost any website could be recruited as an affiliate publisher, but high traffic websites are more likely interested in (for their sake) low-risk cost per mille or medium-risk cost per click deals rather than higher-risk cost per action or revenue share deals.
Locating affiliate programs
There are three primary ways to locate affiliate programs for a target website:
Affiliate program directories,
Large affiliate networks that provide the platform for dozens or even hundreds of advertisers, and
The target website itself. (Websites that offer an affiliate program often have a link titled "affiliate program", "affiliates", "referral program", or "webmasters"—usually in the footer or "About" section of the website.)
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
Past and current issues
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
In the infancy of affiliate marketing, many Internet users held negative opinions due to the tendency of affiliates to use spam to promote the programs in which they were enrolled. As affiliate marketing matured, many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming.
Malicious browser extensions
Search engine spam
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics, LinkShare's Anti-Predatory Advertising Addendum, and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers. Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Bloggers and other publishers may not be aware of disclosure guidelines set forth by the FTC. Guidelines affect celebrity endorsements, advertising language, and blogger compensation.
Lack of industry standards
Certification and training
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Outsourced Program Management companies typically combine formal and informal training, providing much of their training through group collaboration and brainstorming. Such companies also try to send each marketing employee to the industry conference of their choice.
Other training resources used include online forums, weblogs, podcasts, video seminars, and specialty websites.
Code of conduct
A code of conduct was released by affiliate networks Commission Junction/beFree and Performics in December 2002 to guide practices and adherence to ethical standards for online advertising.
Sales tax vulnerability
In 2008 the state of New York passed a law asserting sales tax jurisdiction over Amazon.com sales to New York residents. New York was aware of Amazon affiliates operating within the state. In Quill Corp. v. North Dakota, the US Supreme Court ruled that the presence of independent sales representatives may allow a state to require sales tax collections. New York determined that affiliates are such independent sales representatives. The New York law became known as "Amazon's law" and was quickly emulated by other states. While that was the first time states successfully addressed the internet tax gap, since 2018 states have been free to assert sales tax jurisdiction over sales to their residents regardless of the presence of retailer affiliates.
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TIPS TO TURN YOUR EMAIL MARKETING INTO A LEAD GENERATING MACHINE
Yes, of course! In today’s digital era, there are a plethora of communication channels available for reaching your target audience. However, email marketing has remained to be one of the most effective ways to be in touch with your customers. The major question that always strives in the marketer’s mind is - “How to generate new leads from email marketing?” Is that true? In this blog post, we are going to discuss the importance of email marketing as a lead generation too and tips to achieve. Are you ready to set up your email campaigns proficiently?
Importance of Generating leads through emails
Apart from all other new technologies, email marketing strategies have proved to be economical. If campaigns are planned strategically, for every $1 investment the company would receive $44 - reported by Experian. Don’t you think this to be an impressive return on investment? This statistics encourages most of the digital marketers to give a try! Most importantly, consumers tend to be comfortable with marketing emails. As a matter of fact, the subscribers enjoy learning new information about the new brands. Now, it’s time to focus on the strategies required to build an effective email campaign. In turn, your email campaign turns out to maximize the conversion rate.
5 Actionable Tips to Generate New Leads from Email Marketing
Here, we will explain you the tried and tested tactics that works well! Our experimented tips definitely help you to maximize the conversions through email marketing.
1. DEVELOP EMAIL NEWSLETTERS:
When you develop the newsletter, it means you are delivering the content more consistently and relevantly. It helps you to offer value through quality content and customers will definitely love it. You will be able to send unique and valuable information straight into your customer's inbox. Due to consistency, email marketing gives you the opportunity to stay on top of the prospect’s mind. Through the well-planned newsletter, you are driving the customers/prospects towards a healthy and long-term relationship. As a result, the trust factor leads to high conversion rates and repeated sales.
Definitely Yes! Creation of optimum content for a newsletter consistently demands time as well as resources. This seems to be the major pain point and challenging for marketers of many businesses. If you are able to overcome this hurdle, you are almost towards success.
2. DEVELOP CONDITIONAL CONTENT:
Here is another effective way to generate new leads through email marketing. The conditional content refers to the content which demands prospects and customers contact information in exchange for a useful information. The useful information can be anything among checklist, e-book, marketing template, etc. Plan the type of content you want to offer so that receivers feel happy to exchange their contact information. Your content must push them further to take the next big decision in the sales cycle.
Let’s assume, you have finished developing an attractive content and ready to collect the contact information. The next question is - How will you gather the contact information? A landing page form would be the perfect way to direct your prospects and collect the relevant contact information. To begin with all the lead generation strategies, you will need the targeted mailing list. Also, the email database must be verified and permission-based. So, from where can you get it? Global B2B Contacts provides such verified and legal database which you can use to kick-start your marketing campaigns.
3. SEND ACTION SPECIFIC EMAILS:
It turns out to be extremely effective when you send emails based on the prospects or customers response to previous emails. This is referred to as targeted email marketing. Implement this to send the right message to the right person at the right time. It works! Here is an example to make you understand better.
Suppose the prospect or consumer downloads your free copy. Make sure to send a thank you email immediately. It would work better when you automate the messages based on the specific target audience. Later, you can follow up by sending advanced and relevant content. This way you can help them take quick and better purchase decisions. Gradually, make your consumers move down the sales funnel through automated and dedicated emails.
4. COMPOSE ATTRACTIVE SUBJECT:
You must take care that the subject line doesn’t seem spammy but also catchy. It is quite challenging to implement this tactic but not impossible. With better subject lines, the open rates will also increase drastically. Build the curiosity in receiver’s mind so that he/she opens the mail at least to get relieved from suspense kept awaited in the subject.
5. NEAT AND IMPRESSIVE DESIGN:
There is always a confusion between sending text emails and HTML emails. According to us, both of the ways have got its own pros and cons. Create a marketing mix that combines both the strategies and hence combinational effect would be powerful. For instance, HTML based emails seem to be marketing type recommended while sending newsletters. On the other hand, text-based emails seem more personalized recommended while sending thank you emails, etc.
E-mail marketing has its own advantages when comes to lead generation. It is proved to be one of the most genuine ways to move the prospects down through the sales funnel. This fact is clearly depicted while explaining the above tips. However, if you have a large mailing list, then make sure to use automation software. This helps you to classify and then reach your targeted mailing list effectively. Basically, you need to take care of three things to get the readers into your mail namely subject line, attractive design, and engaging content.
How have you planned to engage your target audience through effective email marketing strategy? Make use of the above tips and increase conversion rates gradually over time. If you are facing problem in collecting genuine business email database, you can contact Global B2B Contacts for further help. Acquiring targeted mailing list is the first step to win your prospects attention in this crowded market. It is all about saving time and money in order to speed up your sales cycle. Start driving more leads for your business through effective email marketing from today!
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Medkumo proposes to build a smart demeanor of yours towards healthcare. All good things come in a small package and so does Medkumo. We provide Lead Generation for Hospitals,Growth Hacking for Clinics and Hospitals,Health Care Automation.
At Medkumo, we provide social media management services like Twitter Services For Hospitals,Facebook Marketing For Hospitals,Social Media Management For Hospitals,Content Marketing for Hospitals,Healthcare Content marketing,Video Marketing For Hospitals,Content Plans for Hospitals,Content Management For Hospitals & Healthcare Professionals,Digital Branding,Brand Management to ensure our partner's digital presence is well managed.
Equipped with best Digital Marketing Experts In India, we assure sheer professionalism, not just be digitally present but professionally managed while taking care of the Content for Blog Marketing For Hospitals,Social Media Curation,Internet Marketing,Marketing Keywords,SEO services for Healthcare of our patrons.
We are backed up by an SEO Experts For Hospitals & Digital Marketing Experts For Hospitals,elite management team of silicon valley giants constantly striving stubbornly in the smartest way to generate distinct resolution aided by the in-demand proficiently lauded technology thus becoming Best Hospital Seo Services provider in India.
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In Medkumo for users(goo.gl/86Kij3), our goal is to render top of the shelf consistent service which serves you and your family when it really matters. Now uphold your Electronic Medical Record (EMR) along with other useful assistance specially designed for the users.
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Call Center Lead Generation
As you would expect when offshoring to a Latin America call center, a pertinent information checklist will be verified and double-checked for quality during each telemarketing phone call. This BPO strategy will increase your odds of reaching the proper person by phone and those that want to do business with you. Your bilingual outsourced agents are trained to carefully repeat the information provided by the client so that both parties will avoid costly mistakes. At Costa Rica’s Call Center, we like to ensure that the client was sincerely listening to our proposal and that their cognitive reasoning ability has been tested and verified. Every contact we make on the phone is not considered a lead, only those that show a real interest in the product or service you are offering will be delivered.
Costa Rica’s Call Center assures that we will inform, pre sell and qualify each and every potential client to maximize the lead acquisition of your lists in both English and Spanish. That is our word. We go into every telemarketing call believing in a sale and if they do not end the call during the course of the BPO presentation, they may be interested and need a little more convincing. Every name costs time and money and must not be rushed off the phone or wasted. The calling lists are not extinguished on the first contact as they are worked diligently and kept current until all potential outsourced leads are in your sales rotation. Since Central America bilingual sales people are typically the highest paid call center employees in an offshore organization, it makes sense to provide them pre-qualified leads so that their telemarketing production is highest by selling and not by cold calling.
Identifying and qualifying a prospect can be an expensive and complex task. It becomes even more so if you do not have mechanisms in place to capture that information for a sale. There will always be a set of well-matched candidates for the purchase of your product or service within a larger set of poorly matched candidates that must be filtered. The logical question is, do you personally have the time and energy to achieve new leads and reconnect with all prospects, including past and current clients? Your nearshore solution is to leave the prospecting calls to our Latin America call center so we can supply qualified hot leads, define the interest gauge of the prospect and determine the sales potential for you.
CLASSIC ART DECO BUILDING WITH RETRO NEON MARQUEE DISPLAYS COSTA RICA'S CALL CENTER IN STYLE.
The 1958 "SUPER LA CUADRA" building was transformed into a modern 3 level call center operation in Costa Rica's famous barrio of Escalante-Carmen. Fortunately, 15 walls of original brick was preserved as well as many fond memories shared by the local residents as they stroll by the amazing structure. CCC boasts the largest collection of American pinball in Costa Rica. An impressive row of 11 classic machines on free play. A gamification call center culture was created and is the only known retro video arcade game room for employees in Latin America.
The beautiful and classic 300D Mercedes Limos join the exclusive vehicle fleet of diplomatic embassies and the era's top celebrities and social elite. Now, the crown jewel for Costa Rica's Call Center.
COSTA RICA'S CALL CENTER
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Webinars are the most popular form of lead generation. A presenter conducts the session, while participants, well, they just participate. A webinar sometimes includes a QnA session after the presenter is done with his script.
Do you know the difference between a successful and a struggling company? It’s the approach of doing business. Most of the business owners create strategies that help their companies survive for a short period. They design, promotions and lead generation events based on “hope” that someone would be interested in their business. But the market has evolved, and the way we promote our products and services has changed.
So What are the pointers for business owners to follow?
1. Brand Building:
Designing a logo is not enough for launching your brand. You need people to associate everything that your organization does with your brand – product designs, ad campaigns, events, or communications. Your strategy should have a consistent tone that defines your brand to the customers.
2. Define Target Audience:
You need to identify who your audience is. You shouldn’t shoot in the bush blindly and expect that it will hit something. The more you refine your audience base, the better outcomes you will achieve out of your promotions and campaigns. Campaigns designed to address target audiences have delivered higher ROI across industries.
You could define your targets based on the customer’s interest, location, age group, lifestyle. A simple questionnaire or survey could help you create a buyer persona. Social media websites contain a huge database of customers and their shared information. Publish your ads to different segments of people so that your ads deliver more engagement and expected website visits.
3. Blogs are Essential Tools:
Avoid having a static website that talks only about your products. Make sure you have a blog section that customers could use to understand your values and solutions offered by the company.
Blogs are very helpful and work as a tool for brand awareness when shared on social media sites.
Blogs work well to achieve SEO objectives with the help of enriching keywords inserted in the content.
Internal links provided in the blogs for call-to-action could help you drive sales too if your contents are really helpful and engaging.
4. Build Community:
Social media websites are great platforms to create a community that thrives on knowledge sharing and providing valuable feedback. These communities shouldn’t be used to promote products. Instead, you should allow the community members to talk about your products and understand what is required to make your campaign successful.
One such community is GoFounders that is compassionate in providing real-time feedback, and the members proactively share innovative ideas for the business owners to grow and find the target audience.
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This idea of running a successful home business enterprise may seem unrealistic to many people. Running a work from home business can be even easier than you think, though, if you know how to do it efficiently and profitably. Read on for proven advice on how to start your own home business enterprise.
Come up with a quick way to describe your business. Cultivating the skill of being succinct when describing your business will impress possible new customers. You can even shorten it into a slogan!
You always need to make sure you retain a separate line concerning your business phone. You have to keep your professional reputation in mind, not to mention the fact that others in the household might answer the phone without the professionalism required of somebody running a business.
Having a comfortable work space with the supplies you need is the first step to starting a home business enterprise. If you have a quiet space with no distractions, you'll easily become focused on work.
Once your home business grows enough to require employees, you need to examination thoroughly on your potential workers before you hire them. When they are poor salesmen or unreliable, it damages your business.
All companies need a short description, often called a business objective. A description of your goals and what the business can provide the customer should be included in the business objective. In just a few sentences, you should be able to describe your company's objective and unique qualities.
Get signed up with home business groups and also forums online. This is an excellent way to talk with others in your shoes and get your name out there. It's impossible to be aware what a new contact may bring to the table in terms of sales.
It's true that many long to have their own business that they can operate from home. Not knowing how to launch a meaningful venture from home thwarts many who would otherwise have great potential as a home worker. The tips relayed here are a great place to start to begin your home business journey. www.20minutebusinessboosts.com/
Pictured left to right: Great Guns founder Liz Jackson, Cambridge branch managing director Alex Malocca and commercial director Mike Spain.
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Did you know social media platforms can be a gold mine for leads? With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process, social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Social media lead generation in Perth helps you to achieve better results, sales, productivity, higher revenue growth, and more.
One of social media’s greatest strengths is that it allows consumers to build relationships with brands. This no-pressure, conversational style has completely changed the way businesses market themselves.
When it comes to social media, Facebook has been making lead generation easier for marketers and business owners. So, substantial use of this platform will give your business the much-needed boost.
Facebook has much more than lead ads for you to offer. It is a fact that Facebook leads ads are the great option to push more customer leads to your sales funnel. But, keep in mind that it is not the only approach to gather leads for your business. Here we’ve listed a few techniques that help you not to miss out high-quality leads and enhance your inbound lead generation tactics.
The key features of a perfect Facebook post are,
•Have a clear goal and generate short posts
•Ask for engagement
•Use an image or link
•Use a compelling language
To make your Facebook posts even more attractive and magnetic, use employee or client reviews, events, behind the scene footage, live video and more. Recent reports have found that Facebook users spend three times more Facebook viewing time when glues to a live video. The better the quality of your posts, the more users will get attracted to your website.
Follow the above tactics to make a lasting impact on your audience and keep your engagement levels high. Contact the leading social media marketing consultant in Perth at www.yoursocialvoice.com.au/
DISCOVER: Is the latest part of our suite of tools for online businesses. And this time we are tapping into every business's BIGGEST need - MORE LEADS!
Biz Buzz Media is an online marketing consulting company helping businesses with online, social media, mobile, video, blogs and follow up.
Keys: Social Media Marketing, Mobile marketing, Online Marketing, Strategy and planning, Online Video Marketing programs, Local directory marketing programs, Automated follow up systems and campaigns, Lead capture systems and campaigns, Facebook Marketing, Linkedin Marketing, Twitter Marketing, YouTube Marketing, Business to Business Marketing, Business to consumer marketing
Is your business using web marketing for sales, lead generation, and public relations? Social media is a great tool when used wisely in your marketing campaigns. Get tips and ideas to create a successful online marketing strategy. Learn about the business value of social networking and online communities with the übercommunity model.
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HubSpot automatically adds social media info (like Twitter, LinkedIn, etc.) to your leads and even grabs a photo of your leads and adds it! How cool is that? Free trial and learn more at www.HubSpot.com
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Local Client Takeover is a group of successful marketers that came together to provide unparalleled training to those wishing to build, grow, and/or supplement their business.
LinkedIn Lead Generation Software
Many business owners struggle to get a consistent flow of qualified prospects to keep their business growing.
You can try the same old tools as everyone else, but paid Google or Facebook campaigns are way overpriced. If you’re trying ‘content marketing’ or SEO, that will take months or even years to deliver results.
Imagine if you could leave all that stress behind… The life-blood of any business is the number and quality of the leads you get. How do you transition from constantly worrying about new leads to being confident you have a secure flow of new prospects coming in every day?
We’ve built an ingenious LinkedIn marketing machine that generates leads, prospects, meetings, or any other kind of engagement you need.
Consider ‘Social Lead Sniper’ your Golden Ticket to consistent, ongoing business leads.
Using LinkedIn's Sales Navigator, you'll contact up to 300 professionals a day.
Our core strategy is split into two sections.
The first section is designed to cultivate a new network with an average acceptance rate of 25 – 50%. This generates a conversion rate of about 15% of new leads with automatic follow up. The system provids them with the “who, what, and why” of your product or service. This allows you to focus on closing educated, interested clients rather than wasting time with cold leads.
Our second section is the direct mail system where we send up to 100 ‘In-Mails’ daily. These effective, permission-based mails create an average 30% response rate from prospects who reply asking to learn more about your services.
Want to know what’s really cool about all this? Our software will handle all these marketing processes 100% on auto pilot.
And don't worry, we'll set up the application and teach you how to run a custom targeted campaign.
Don’t forget! This system works with any existing CRM you’re already using. The application keeps track of all your stats, and you can even export contact and e-mail data for follow up.
If you think a continuous flow of pre-qualified prospects will improve your bottom line, then set up a 30-minute call with us at MeetWithCraig.com.
We think you’ll be blown away!
Biz Buzz Media is an online marketing consulting company helping businesses with online, social media, mobile, video, blogs and follow up.
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